The Social Graf
by Erik Sass, Staff Writer
You may have heard of this thing called Black Friday? It's the day after Thanksgiving, where middle-aged women go nuts on each other in a Hobbesian war of all against … Read the whole story
by Karl Greenberg
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
by Mark Walsh
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
by Karlene Lukovitz
The makeover is designed to differentiate Good Earth Tea at a time of heightened competition in the packaged herbal teas market -- an environment … Read the whole story
by Tanya Gazdik
Century 21 has created a song and music video to celebrate the Thanksgiving turkey-induced haze.This is the brand's first foray into the animation and … Read the whole story
COMMENTARY
by Tania Yuki
The race for Black Friday is officially on -- and retailers are spending and working hard to own the momentum. So how are they … Read the whole story
COMMENTARY
by Todd Copilevitz, Op-Ed Contributor
If you thought the Pepsi Challenge was brass knuckle tactics, then strap in tight. The future holds the promise of pitched battles that start … Read the whole story
COMMENTARY
by Max Kalehoff
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a program with Sony built by IPG Media Lab, the mobile messaging app Kik tries to turn promotional content into conversation fodder. Ultimately, … Read the whole story