The Social Graf
by Erik Sass, Staff Writer
One of the great character traits of the British, in my humble opinion, is their calm acceptance of the fact that the world is largely obnoxious and there's really nothing … Read the whole story
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by Mark Walsh
Brands have to incorporate paid advertising into their social media budget to ensure their content is seen by existing and potential customers on Facebook. … Read the whole story
by Karl Greenberg
While the pony car has been sold in other markets before now, this version, benefitting from the automaker's One Ford global platform strategy, is … Read the whole story
by Laurie Sullivan
Twitter released an ad-targeting tool Thursday that allows advertisers to target users who have shown interest in specific brands or categories, even off the … Read the whole story
by Sarah Mahoney
A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story
by Karlene Lukovitz
The "Flavor of Together" campaign asks people around the world to share their "flavor stories" - including memories, recipes and family traditions - via … Read the whole story
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by Amy Corr
Chef Boyardee and Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine … Read the whole story
by Joe Mandese
On the eve of Madison Avenue's major ad outlook updates, influential Wall Street analyst and former ad industry insider Brian Wieser this morning issued … Read the whole story
by Sarah Mahoney
"We wanted to reach her at the moment when we're most relevant," Dawn Dzedzy, Lucy's director of marketing, tells "Marketing Daily." "We don't have … Read the whole story
COMMENTARY
by Jon Bond, Op-Ed Contributor
Not like a man. All those aggressive, militaristic terms are being replaced by friendlier concepts. Engagement? It sounds so nice and polite. A great … Read the whole story
COMMENTARY
by Jim Rudden
It's safe to assume that nearly every company now has some type of social media strategy. But while one could argue that social media … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Adweek notes that while Twitter "stepped up its ad game yesterday" with the launch of the Tailored Audiences program, it still "lags...in building a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unruly Video, the digital ad outfit that hangs it hat on the importance of shared video, will celebrate the passing year of passing video … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Larry Kim wanted to know whether Twitter ads really work, so he dug into some data to find out and how they measure up … Read the whole story