Chef
Boyardee and
Gillette, two very different brands, partnered to raise awareness about Movember. “Shave the Chef” features Chef Hector Boyardee in a Vine video growing his
moustache out for the monthlong event to raise awareness of men’s health issues. Boyardee begins the month clean-shaven for the first time in decades. By the end of the month, his long
moustache is trimmed with a Gillette ProGlide Styler razor, restoring the beloved icon back to his original look. Content is housed on
Chef Boyardee's Facebook page and
Gillette's Twitter account, which read: “In Movember
@ChefDontJudge grew his Mo out extra long. The Fusion ProGlide Styler helped
#ShaveTheChef back...
https://vine.co/v/hP3U63vh29W”
Ignite,
Ketchum (Gillette’s PR agency) and
Edelman (Chef Boyardee’s PR/social agency)
created the campaign.