The Social Graf
by Erik Sass, Staff Writer
While most brand marketers and PR folks would love to have a crack team of 20-year-old interns monitoring their brand's social media presence, the fact is that not everyone can … Read the whole story
by Laurie Sullivan
Twitter has entered into a multi-year licensing agreement with Pitney Bowes to tap its location data for mobile services. The company will use the … Read the whole story
by Sarah Mahoney
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story
by Mark Walsh
Facebook on Wednesday said the redesigned Like and Share buttons it introduced in November are proving popular with users. In early tests over the … Read the whole story
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by Laurie Sullivan
Video content remains one of the most important media for online advertisers and publishers, as more are striving to add value to products or … Read the whole story
by Karlene Lukovitz
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story
by Tanya Gazdik
Moet & Chandon is launching marketing activities surrounding its billing as the official champagne of Times Square 2014, the global New Year's Eve celebration. … Read the whole story
by Aaron Baar
We all know about sweet and sour chicken, pork and shrimp. Soon, however, there will be Sweet and Sour gum. Combining two brands in … Read the whole story
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by Mark Walsh
Shift, a Facebook strategic Preferred Marketing Developer, has closed $6 million in a second-round funding led by European venture capital firm DN Capital. That … Read the whole story
by Aaron Baar
Speck, a maker of protective cases for electronic devices, has launched a guerrilla marketing campaign encouraging, "Long Live the Machines." Framed as a popular … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
While ad spending often attracts the lion's share of attention in online video, let's not forget that video is a marketing tool, too. To … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Have you ever had a one-on-one conversation with someone that was so important to you, you felt the need to share it with someone … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AR pioneer GoldRun has focused the simplest implementation of augmented reality, the overlay, on branded assets. Its Snaps app allows fans to play with … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Unicorn is touting its Unicorn Once solution that lets publishers get the full bang from their Twitter Player Card displays. With one URL, Unicorn … Read the whole story