Commentary
GoldRun's Snaps App Lets Fans Play With The Brand
- by Steve Smith , Staff Writer @popeyesm, December 11, 2013
While it remains ill-defined and multifaceted, “augmented reality” has gone down a number of paths in recent years. At its most ambitious, AR can recognize complex objects like your car's engine and use virtual pointers to map out the undecipherable mess that is under your hood. In other recent implementations, …
Steve Smith is Editorial Director of Events for MediaPost
