The Social Graf
by Erik Sass, Staff Writer
Roughly one in six practicing U.S. Christians (16%) say they are giving up social media for Lent. Twitter is the third-most-popular Lenten sacrifice this year, while "social networking" in general … Read the whole story
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by Gavin O'Malley
Consolidation among social-marketing vendors appears to be a global phenomenon. Take Seattle-based MetrixLab, which is taking a majority stake in Oxyme, an Amsterdam-based social … Read the whole story
by Steve McClellan
The Twitter-fed buzz tracking device lets mobile users keep abreast of all the action at the festival this week. Read the whole story
by Wayne Friedman
Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story
by Sarah Mahoney
"We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that … Read the whole story
by Tanya Gazdik
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United … Read the whole story
by Steve McClellan
The digital shops had been aligned since last August, when Publicis Groupe acquired Engauge and aligned it with ZenithOptimedia's Moxie. Moxie is the surviving … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
By now, you've surely seen the selfie posted by Ellen DeGeneres from the Academy Awards. Here are 10 lessons we can apply to marketing … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Millennials are giving new meaning to the "always-on" consumer because they are on even when they are supposed to be off. Millennials are apparently … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Social media powerhouse Twitter has officially opened its new East Coast headquarters, and it's not in New York. It's in Cambridge. Twitter Boston tweeted … Read the whole story