The Social Graf
by Erik Sass, Staff Writer
Do you ever feel like the world is a vale of social awkwardness, filled with tiresome people you'd really rather avoid? Do you regret ever meeting some of your "friends" … Read the whole story
by Mark Walsh
Whether Facebook is losing ground to popular messaging apps among younger users has been a hot topic of debate in recent months. Usage is … Read the whole story
by Gavin O'Malley
Once feared to be Facebook's Achilles' heel, mobile advertising is now thriving thanks to the stewardship of the social giant. Along with Google, Facebook … Read the whole story
by Gavin O'Malley
Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
by Karl Greenberg
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied … Read the whole story
by Karl Greenberg
A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking … Read the whole story
by Tanya Gazdik
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
COMMENTARY
by Jordan Viator Slabaugh
Brands' owned content is highly engaging when it offers value to social audiences but will also increasingly require paid dollars to ensure reach and … Read the whole story
COMMENTARY
by Brigid Milligan
Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and … Read the whole story
COMMENTARY
by Max Kalehoff
I've accumulated perhaps dozens of identities across various social platforms over the years. I use the same handle -- maxkalehoff -- on all of … Read the whole story