Do you ever feel like the world is a vale of social awkwardness, filled with tiresome people you'd really rather avoid? Do you regret ever meeting some of your "friends" … Read the whole story
Whether Facebook is losing ground to popular messaging apps among younger users has been a hot topic of debate in recent months. Usage is … Read the whole story
Once feared to be Facebook's Achilles' heel, mobile advertising is now thriving thanks to the stewardship of the social giant. Along with Google, Facebook … Read the whole story
Brands want ownership of "editorial" content, and with big bucks at stake, publishers are playing along. Take the new native ad pact between AOL … Read the whole story
In its latest effort, "Priceless Surprises," which launched during the Grammys, MasterCard is going to social media to give cardholders bucket-list worthy surprises tied … Read the whole story
A newly launched spot, "Growler," makes the point perhaps more explicitly than the "Villains" ad. Narrated by Benedict Cumberbatch and set in a parking … Read the whole story
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
Brands' owned content is highly engaging when it offers value to social audiences but will also increasingly require paid dollars to ensure reach and … Read the whole story
Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and … Read the whole story
I've accumulated perhaps dozens of identities across various social platforms over the years. I use the same handle -- maxkalehoff -- on all of … Read the whole story