The Social Graf
by Erik Sass, Staff Writer
U.S. social media advertising revenues will exceed $11 billion in 2017, almost double last year's total of $6.1 billion, according to the latest forecast from Mintel -- but don't look … Read the whole story
by Gavin O'Malley
BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president. The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former … Read the whole story
by Karlene Lukovitz
Indeed, 29 years after a consumer revolt made the company abandon its infamous "New Coke" reformulation within a mere 79 days and return to … Read the whole story
by Tanya Gazdik
"The Aflac Duck is a very lively, active duck, so we wanted to take him to a scene that active women could relate to … Read the whole story
by Karl Greenberg
On the heels of Toyota's social media influencer campaign for the new Sienna minivan where a trio of creative parents made videos touting the … Read the whole story
by Sarah Mahoney
By day, Daniel Hashimoto toils as a special-effects guy at Dream Works, but has built a solid following on YouTube. In one spot, he … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Coca-Cola's Vitaminwater was always the case study for getting fans truly engaged in chatting with the brand -- and crucially, one another. Now, however, … Read the whole story