A large majority of U.S. insurers (86%) plan to increase their use of social media next year, according to a new report from Moody's Investors Service, which surveyed 42 life … Read the whole story
Advertisers on Twitter can now create campaigns focused on specific marketing goals, and pay only when people take desired actions as a result. Marketers … Read the whole story
In the name of more authentic connections, Facebook is prohibiting the promotion of brand Pages and social plug-ins with what it considers to be … Read the whole story
Mason Jar Cookie Company, a gourmet ready-to-bake cookie mix, named The O'Hara Project as its agency of record to handle social media efforts and … Read the whole story
Consumers may soon have an option to search and purchase tickets for live events from a search engine if Live Nation EVP of Digital … Read the whole story
The "More Fruit" campaign, designed to reach moms and Millennials, also includes an integration on the Food Network's "Rachael vs. Guy: Kids Cook-Off," a … Read the whole story
Despite YouTube's dominance, online video is a hotly contested space. As social networks and streaming content providers fight for eyeballs, perhaps none are fighting … Read the whole story
Working for an agency that delivers work across all channels is a linguistic challenge when it comes to talking about media. We all seem … Read the whole story