The Social Graf
by Erik Sass, Staff Writer
The midterm elections are upon us, at last. Like most Americans, I am profoundly grateful that this political season -- in effect, a combination pageant and reality show starring the … Read the whole story
by Gavin O'Malley
Ahead of a major monetization effort, Tinder's owners are looking for a more mature CEO to run the company. When they do, Sean Rad, … Read the whole story
by Erik Sass
On Monday George Clooney and Jean Dujardin carried Nespresso to the top of the chart, with the new commercial that asks "How far would … Read the whole story
by Tanya Gazdik
JetBlue and its ad agency Mullen developed the program with the goal of creating a tangible manifestation of the brand's mission -- to inspire … Read the whole story
by Wayne Friedman
Discovery Communications U.S. operations were the weak segment of an overall strong financial third-quarter result. International networks carry a lot of upside -- posting … Read the whole story
by Karlene Lukovitz
Subway got the ball rolling by posting a teaser gif on Nov. 2 ("Can't wait to share #NationalSandwichDay with you tomorrow. Stay tuned. Love, … Read the whole story
COMMENTARY
by Joseph Jaffe
On Sunday Nov. 2, I attempted to run my first marathon ever. Of all the marathons I could have selected, it felt fitting that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand's data feed to more closely match the intent … Read the whole story