The Social Graf
The midterm elections are upon us, at last. Like most Americans, I am profoundly grateful that this political season -- in effect, a combination pageant and reality show starring the … Read the whole story
Ahead of a major monetization effort, Tinder's owners are looking for a more mature CEO to run the company. When they do, Sean Rad, … Read the whole story
On Monday George Clooney and Jean Dujardin carried Nespresso to the top of the chart, with the new commercial that asks "How far would … Read the whole story
JetBlue and its ad agency Mullen developed the program with the goal of creating a tangible manifestation of the brand's mission -- to inspire … Read the whole story
Discovery Communications U.S. operations were the weak segment of an overall strong financial third-quarter result. International networks carry a lot of upside -- posting … Read the whole story
Subway got the ball rolling by posting a teaser gif on Nov. 2 ("Can't wait to share #NationalSandwichDay with you tomorrow. Stay tuned. Love, … Read the whole story
- COMMENTARY
On Sunday Nov. 2, I attempted to run my first marathon ever. Of all the marathons I could have selected, it felt fitting that … Read the whole story
COMMENTARYAdding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand's data feed to more closely match the intent … Read the whole story
