The Social Graf
by Erik Sass, Staff Writer
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't be accounted for with the usual … Read the whole story
by Erik Sass
The NFL's strong presence on Instagram, particularly on game days, contributed to its 272% increase in digital engagement on Sunday. Discovery was up thanks … Read the whole story
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by Sarah Mahoney
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
by Karlene Lukovitz
Subway also primed the pump by sending platters of gingerbread cookies to the offices of popular food and tech sites, and retweeting resulting thank-you … Read the whole story
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by Amy Corr
Given the digital age that we live in, things like autograph signings sound almost archaic. XFINITY Sports is keeping autograph signings current by placing … Read the whole story
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by Steve McClellan
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
COMMENTARY
by Catharine P. Taylor
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story