The Social Graf
Recently a lot of attention has been paid to "dark social," referring to visits to social platforms and sites connected to them, that can't be accounted for with the usual … Read the whole story
The NFL's strong presence on Instagram, particularly on game days, contributed to its 272% increase in digital engagement on Sunday. Discovery was up thanks … Read the whole story
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's … Read the whole story
Subway also primed the pump by sending platters of gingerbread cookies to the offices of popular food and tech sites, and retweeting resulting thank-you … Read the whole story
Given the digital age that we live in, things like autograph signings sound almost archaic. XFINITY Sports is keeping autograph signings current by placing … Read the whole story
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
- COMMENTARY
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but … Read the whole story
