The Social Graf
by Erik Sass, Staff Writer
The King of Beers was also the undisputed king of social media among Super Bowl advertisers, according to data from MediaPost's Digital Engagement Index, powered by social analytics outfit
ListenFirst. … Read the whole story
by Joe Mandese
Monster.com, a brand long associated with Super Bowl advertising, may not have been in this year's game, but that didn't stop it from running … Read the whole story
by Laurie Sullivan
NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz … Read the whole story
by Wayne Friedman
As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost … Read the whole story
by Larissa Faw
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Now that the thrilling game is over, attention will focus on whether advertisers got a bang for their $4.5m thirty-second slots? Look at the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The mobile channel was once again poorly utilized by advertisers during this year's big game. Perhaps they were too distracted by the well-meaning but … Read the whole story