Apple, Facebook, and Google lack in the use of social media, trailing behind companies like Cisco System, Hewlett-Packard, which ranked No. 1 and No. 2, respectively, In a review of more than 500
major companies conducted by Investis, Apple ranked No. 416; Facebook, No. 242; and Google, 62. The Investis IQ review analyzed companies to score their use of eight leading social media channels
including Facebook, LinkedIn, Twitter and YouTube. Researchers assessed more than 250,000 data points to rank companies across a number of areas including the range of content published, success in
attracting an audience; and engagement with followers.
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