The Social Graf
by Erik Sass, Staff Writer
Following years of speculation that insurers might use information drawn from social media profiles to evaluate the potential risks presented by their customers, the insurance industry is getting its
first … Read the whole story
by Gavin O'Malley
Thought your organic reach and referral traffic couldn't get any lower on Facebook? Well, the social giant just announced more News Feed changes, which … Read the whole story
by Erik Sass
Duracell ascended up the leaderboard with an impressive 2,679% increase in digital engagement. Their latest ad featured world-class free climber, Kevin Jorgeson. Read the whole story
by Laurie Sullivan
U.S. digital advertising revenue rose 16% to $49.5 billion in 2014 compared with the prior year, according to the IAB Internet Advertising Revenue Report … Read the whole story
by Karlene Lukovitz
The legacy brands that are most likely to keep thriving in the face of fundamental shifts in consumer consumption preferences are those that have … Read the whole story
by Aaron Baar
"This is all about turning the fitness tracking trend on its head and playing off Joe Boxer's irreverent [tone]," says Jamie Stein, vice president … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The increase in prices to advertise on social sites like Facebook could push U.S. presidential candidates into the arms of search engine marketers, especially … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It's not enough to have … Read the whole story