The Social Graf
by Erik Sass, Staff Writer
Of all the companies to demonstrate a hilarious lack of self-awareness in their social media posts, I never imagined the prize would go to Tinder, that cool, edgy hookup app. … Read the whole story
by Gavin O'Malley
After a few short months as CEO, Tinder is parting ways with Christopher Payne, and bringing back founder Sean Rad. In Payne, Tinder's board … Read the whole story
by Erik Sass
Old Spice secured a spot on the leaderboard thanks to their 'And So It Begins' promo. Over 3 million YouTube engagements resulted in a … Read the whole story
by Gavin O'Malley
As ad revenue trends from Facebook and its rivals make clear, social has become a mostly mobile pastime. Smartphones are predominantly being used for … Read the whole story
by Steve McClellan
According to Forrester, most paid social budgets are activated by an internal or external social team. But the researcher argues that those budgets would … Read the whole story
by Wayne Friedman
In the midst of challenging advertising results, Viacom has launched a new advertising sales division, Velocity Products Group, that promotes multiplatform social partnerships with … Read the whole story
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by Amy Corr
Here's a great campaign for all you DIYers and yard sale junkies. Krylon and Pinterest teamed up to create the "127 Sale," a 690-mile-long … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
Facebook recently introduced a new technology designed to help brands and agencies deliver Facebook advertising faster than ever. By selecting accelerated delivery during campaign … Read the whole story