The Social Graf
by Erik Sass, Staff Writer
The salad days of social commerce have come and gone, judging by the woes of group buying and daily deals sites. In the latest fillip of bad news, Groupon has … Read the whole story
by Erik Sass
After Beats by Dr. Dre dominated the weekend leaderboard, a drop in the DEI allowed Burberry to secure a spot in the top 10. … Read the whole story
by Gavin O'Malley
The first African-American woman to be awarded an Emmy for outstanding lead actress in a drama series, Viola Davis generated 94,482 from 8 p.m. … Read the whole story
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by Amy Corr
The EGC Group was tapped by VOXX Electronics to develop a digital and social media marketing strategy for the Singtrix brand of karaoke systems. … Read the whole story
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by Laurie Sullivan
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Having invented a whole new category of media with The Onion's mock journalism, and skewered click-bait tripe with ClikcHole, publisher Onion, Inc. is moving … Read the whole story
COMMENTARY
by Rob McCarty, Op-Ed Contributor
What an exciting time to be a brand marketer doing endorsement deals. Some brands are still spending millions to secure a Hollywood celebrity like … Read the whole story
COMMENTARY
by Zach Peterson, Op-Ed Contributor
"This will be the first truly social presidential election." This, combined with "the youth vote will decide everything" is the most-evergreen of political #evergreentweets. … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Rapper Snoop Dogg is launching a media company, "Merry Jane," and you get one guess what vertical it is focused on (and if you … Read the whole story
COMMENTARY
by Susan Frech, Columnist
In 2006, Coca-Cola launched the My Coke Rewards loyalty program, which was both bold and innovative at the time. Almost 10 years later, CPG … Read the whole story