• by Erik Sass , Staff Writer, September 22, 2015

Rapper Snoop Dogg is launching a media company, “Merry Jane,” and you get one guess what vertical it is focused on (and if you can’t figure it out you must be, like, really stoned).

Snoop has joined forces with entrepreneur Ted Chung to launch the pot-centric media company and social network, which they announced at the TechCrunch Disrupt conference in San Francisco.

In addition to allowing pot fans to connect in a mellow, safe environment, Merry Jane will provide comprehensive coverage of all things cannabis-related, including the culture and subcultures associated with marijuana, lifestyle features and reporting on the policy and business aspects of the drug.

The ad-supported site will also offer cooking classes, as well as a directory and mapping service for dispensaries, and a guide to marijuana products. Contributors will include actor Seth Rogen, who is also a backer.

TechCrunch quoted Mr. Dogg: “After watching where the cannabis industry is headed, I wanted to create a platform that will take this movement further by creating a destination where people could find fresh content. Merry Jane is a game-changing platform for pop culture. It’s a new frontier y’all!”

Of course, Merry Jane isn’t the only marijuana media company out there.

Last month, publishers of The Tasting Panel and The SOMM Journal launched The Clever Root, a new quarterly magazine about the world of “growables,” including cannabis. Social network Massroots allows users to share all kinds of content, including recipes for edible marijuana and technical information about different strains and varieties, cultivation techniques, etc.

Another app, Leafly, provides information about marijuana strains, products and legal sellers, including myriad user-generated reviews. The National Marijuana News produces a new talk-radio program about pot, while CannabisRadio.com is a podcast covering all matters weed-related.

Legal pot e-commerce is also a fast-growing area, with players like the Where’s Weed app, which just updated its e-commerce platform connecting buyers to dispensaries.

A number of cannabis industry trade publications have also launched, including Marijuana Business Media, CannaBusiness Media and the CannaBusiness Leader Newsletter.