The platforms giveth, then they puncheth you in the face. That's judging by the seemingly endless reversals by Facebook and Google as they first try to win publishers' favor, then screw them over big time, with changes - justified on grounds of "user experience."
'USA Today' used Facebook's VR platform to create an immersive tour of the Buffalo Trace Distillery in Kentucky. The newspaper's virtual tour, produced in cooperation with the 'Louisville Courier-Journal,' gives viewers an insiders' look at the distillery.
Online video is spreading to another new format: digital magazines. Flipboard, which helps publishers produce digital content in magazine-like formats, is introducing new video advertising products for three of its biggest content categories.
Marwan Barghouti, a Palestinian activist and convicted terrorist, authored a piece for publication in the 'NYT' - but the newspaper did not supply context. Or mention that he murdered five people - and is suspected of involvement in 21 more deaths.
Amid all the furor over newfangled digital media issues, like ad fraud and programmatic pitfalls, it's good to there's still room in the advertising world for classic moves, such as stealing your company's clients and starting your own business - allegedly.
Nearly 600 Amazon employees have signed a petition addressed to the company's founder and CEO Jeff Bezos demanding that Amazon no longer advertise products on Breitbart.
They may not be in the best financial shape, but newspapers are apparently spot on when it comes to predicting the fortunes of the broader economy. Newspaper articles tend to be focused on discrete economic events.
The Daily Mail reportedly agreed to pay Melania Trump, First Lady of the United States, around $2.9 million in damages and court costs along with a formal apology for publishing false allegations that she had previously worked as an escort.
The April 3 cover of 'The New Yorker' was interpreted as an inspiring message for women in medicine by thousands of people, who took to social media to spread the message - either by sharing the cover image, or recreating it themselves.
The new tool, called Social A/B, offers streamlined testing and optimization techniques for headlines, images and introductory copy for content published on Facebook. The tool is linked to publishers' Facebook pages, as well as Facebook Ads Manager.