The Social Graf
by Erik Sass, Staff Writer
To promote the PeriCoach System, Analytica has launched a social media campaign called #kegelface that -- you guessed it -- invites women to share selfies showing their facial expressions while … Read the whole story
by Gavin O'Malley
While social marketing has reached a saturation point, shifting tastes are benefiting some networks more than others. The biggest winner continues to be Instagram … Read the whole story
by Erik Sass
Victoria's Secret returned to the leaderboard with a 223% increase in digital engagement. The brand recorded 740,000 Instagram post likes and gained 50,000 new … Read the whole story
by Wayne Friedman
TV networks are increasing the use of social media to supplement their program tune-in marketing. In 2016 and 2017, social media platforms will rise … Read the whole story
COMMENTARY
by Alex Bimonte, Op-Ed Contributor
Welcome to the world of advertising on Instagram. What was once only accessible to big brands is now open to any brand, business, or … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Yes, it is chock full of Hollywood news. But WhoSay.com is also a content marketing site that, also helps stars distribute their social media … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
To the chagrin of its rivals -- and any publisher trying to preserve a direct connection with readers -- Facebook just expanded the reach … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Nearly two-thirds of American adults (65%) use social networking sites in 2015, up from 7% when Pew Research reports began documenting in great detail … Read the whole story