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Facebook Named Most Effective Social Channel By Marketers

  • The Drum, Wednesday, October 21, 2015 7:06 AM

Facebook has been named as the most effective advertising platform by industry executives, according to a new report from eMarketer. Executives from 29 companies graded the “Big Three” social platforms- Facebook, LinkedIn and Twitter- and the “Emerging Three” -- Instagram, Pinterest and Snapchat -- across an array of categories such as creative capabilities, ad targeting, measurement and Return on Investment (ROI).

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2 comments about "Facebook Named Most Effective Social Channel By Marketers".
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  1. Ted Rubin from The Rubin Organization / Return on Relationship, October 21, 2015 at 12:59 p.m.

    You really have to change the title... this is so Incredibly Misleading it's Shameful. Why isn't the title... Facebook Named Most Effective Advertising Social Platform By Marketers.

  2. Ted Rubin from The Rubin Organization / Return on Relationship, October 21, 2015 at 1:02 p.m.

    I just went to the full article, WHY DIDN'T YOU USE THEIR TITLE, were you simply looking to get more people to click on your post??? 

    Here is the orignal title, which IS appropriate... 


    Facebook named as the most effective social media platform for advertising

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