The Social Graf
by Erik Sass, Staff Writer
A new social media campaign from Fiat Chrysler Automobiles directly targets kids with messages touting the new Chrysler Pacifica minivan. Read the whole story
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by Gavin O'Malley
Continuing to grow its ad-targeting options, Pinterest is now inviting brands to create campaigns based on users' interactions with their Pins. Now, brands can … Read the whole story
by Steve McClellan
Periscope will manage the strategy and execution for the client's digital marketing activities, including social media, paid search and SEO. The scope of work … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Heading into the holiday season, Facebook is hoping brands will consider "app remarketing" on its platform. Simply put, the strategy is being sold as … Read the whole story
COMMENTARY
by Az Ahmed, Op-Ed Contributor
Not all consumers will be interested in your daily posts -- but as an advertising channel, social media is very hard to beat. Read the whole story
COMMENTARY
by Thom Forbes, Featured Columnist
Morrison & Foerster has put together a "Social Media Safety Guide for Companies," a downloadable infographic that highlights best practices and the essential components … Read the whole story