The Social Graf
by Erik Sass, Staff Writer
A study of social media sharing patterns, focusing on content about the Zika virus outbreak, found that reports containing incorrect information were far more likely to be shared online. Read the whole story
by Erik Sass
Old Spice jumped up 14 places to take the No. 3 spot on the leaderboard. The promotion of recent "Unforsweatable" commercials supported a 225% … Read the whole story
by Aaron Baar
"One of the goals of Hello Lab is to redefine the way we work within the influence marketplace," Simeon Spearman, lead manager, emerging marketing … Read the whole story
by Joe Mandese
Industry standards for reporting media delivery are eroding and new ones need to emerge, according to advertisers and agency executives polled in the aftermath … Read the whole story
COMMENTARY
by Todd Copilevitz, Op-Ed Contributor
While the nation's collective nightmare may end on Election Day, brands will be bearing this burden for a long time to come. Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Facebook says it has just about run out of ways to add more advertising without alienating current users. Read the whole story
COMMENTARY
by Elizabeth Elfenbein, Columnist
Emoticons are everywhere. They are part of our everyday lexicon and have even become a means of self-expression. The term "emoticon" is derived from … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook has hit saturation with ad loads. To make matters somewhat worse, in late September, Facebook told major ad agencies and ad buyers the … Read the whole story