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Facebook To Test TV Ads Via Set-Top Boxes

  • Re/code, Friday, November 4, 2016 12:29 PM
Next week, Facebook’s Audience Network will begin serving video ads via apps running on Apple TV, Roku and other set-top box services. “Facebook is partnering with two publishers, A+E and Tubi TV, and will deliver ads to people who watch videos on those apps, on actual television sets,” Recode reports. “Facebook says this is the beginning of a test, and that it hasn’t yet worked out many details, like ad formats and lengths.”

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