The Social Graf
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns - and regulators are pushing back. Read the whole story
While the TV spot features small segments from a variety of women, the campaign includes longer videos of each one, which are scheduled to … Read the whole story
Humboldt Redwood created a great social media campaign on the cheap by repurposing a TV campaign with a new voiceover. Economical, sustainable or both? … Read the whole story
"We are uniquely positioned to deliver a message of welcome to potential visitors from all corners of the globe," Discover Los Angeles' Don Skeoch … Read the whole story
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The number of US mobile-offer users grew 11% to 104 million in 2016. Usage is especially skyrocketing with millennials. Read the whole story
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Mobile app use is booming, but attention is focused on a small number of destinations. The brand opportunity lies more in mobile advertising combined … Read the whole story
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The FTC recently warned around 90 Instagram influencers to disclose paid promotions. Read the whole story
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'USA Today' used Facebook's VR platform to create an immersive tour of the Buffalo Trace Distillery in Kentucky. The newspaper's virtual tour, produced in … Read the whole story
