Humboldt Redwood 'Recycles' Old TV Spot, Adds New Copy
- by Amy Corr @MediaPostOTL, April 19, 2017
Humboldt Redwood created a great social media
campaign on the cheap by repurposing a TV campaign with a new voiceover. Economical, sustainable or both? Created by barrettSF, the 45-second video, described as "Sustainable Footage: Old commercials, now with new words," features a builder holding a talking redwood plank.
The plank sits on the knee of the builder, reminiscent of a ventriloquist's dummy. The plank describes saving hundreds of thousands of dollars on commercial shoots while being eco-friendly at the same time.
