Tag results for "4as"
- Study Finds The Average Life Of A Media Agency-Client Relationship Is 3.7 YearsThat's on the low end of agency-client relationship longevity by agency typ ...
- Ad Industry Blasts Financial Regulator's Data Broker RulesThe potential regulations "would harm consumers, the economy, and small businesses ...
- Ad Groups Oppose California Location Privacy Bill"Location information is an integral component of advertising personalization and marketing th ...
- Ad Industry, Others Blast Maryland's Proposed B2B Tax"This tax will discourage companies from marketing their products and services, resulti ...
- California Bill Requiring Browser-Based Opt-Out ReintroducedCalifornia Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- Ad Groups Urge Veto Of NY Health Privacy BillThe New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud EffortsThe joint study released today by TAG along with the 4As, AN ...
- AI's Blind Spot: The Need For Human OversightAs Generative AI (GenAI) adoption continues to accelerate, we are witnessing ...
- 4A's CEO Kaplowitz Set To Leave In 2025 After 8 Years In The RoleKaplowitz is set to depart May 30 of next year. The Boa ...
- Sen. Cantwell Touts Controversial American Privacy Rights ActSenator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- House Committee Cancels Privacy Bill MarkupThe surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights ActThe California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' IndustryThe American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy BillIndustry groups say the bill is too confusing, while advocacy organizations s ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill"Companies should not be profiting from the sale of consumers' most person ...
- Vermont Governor Vetoes Sweeping Privacy BillAd groups opposed the bill, which would have allowed consumers to s ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out ToolThe bill would prohibit companies from developing or maintaining web browsers th ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill"The bill could significantly limit the ability of advertisers in every Congression ...
- 4A's, ANA Issue Report On Agency Compensation ModelsAccording to a recent survey by the 4As in 2024, Fixed F ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?A new 4As report says there's a long way to go, especial ...
- 4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time'The agency trade organization said there are a "multitude of factors a ...
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority ListA lot of focus on the impact of AI on agencies h ...
- Wake Up And Understand MFA, Please!There is no doubt made-for-advertising websites was one of the major ne ...
- California Governor Signs Delete ActCalifornia Governor Gavin Newsom on Tuesday signed a law that aims ...
- Ad Groups Launch New Push For Federal Privacy LawThe Association of National Advertisers and 4A's on Monday launched a n ...
- Ad Industry Presses To Derail California Data Broker BillMajor ad organizations and other business groups are pressing to derail ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media"Our earlier study clearly demonstrated that there are a significant number ...
- Ad Industry Urges California Lawmakers To Reject New Data Broker BillThe major ad organizations are urging California lawmakers to reject a bi ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A NaziA week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
