Tag results for "4as"
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing CertificateGoogle said it will donate up to $100,000 of training scholarships f ...
- Reporter's Notebook: 4A's Sustainability SummitAs one speaker opined, sustainability is the biggest marketing challenge of o ...
- IPG's Krakowsky Talks About Keeping Up With Change, Other Industry IssuesIPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conferen ...
- Mastercard's Rajamannar On The 'Tsunami" Of New Tech Barreling Toward MarketersThe Mastercard CMO said marketing will be transformed by technology in ...
- 4A's Adds Dentsu's Freemore, Others To Management TeamThe new hires include SVP-media, tech & data Kevin Freeman who joi ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Ad Industry Urges California To Retract 'Global Privacy Control' MandateThe ANA, IAB and other ad industry organizations are urging California Attorn ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- 4As Report: Agencies Stepped Up In Times Of TroubleA new 4As' study found that 97% of respondents believe their agency ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool"It's troubling that important decisions are being made by tweet," the ANA ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of SolutionFirst-party data is a key ingredient but for many marketers third-party da ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- WPP's Read Sees GDPR Becoming Industry NormSpeaking at the 4A's Decisions 2020 conference today WPP CEO Mark Re ...
- Marketing Meets CX: Brand Building In The Experience AgeWith this year's massive shift to e-commerce thanks to COVID-19 confining custome ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' RoleLouis Jones, a veteran of ad agencies and the 4As, began ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" a ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Equity & Inclusion Congress Set For The FallThe 4As is hosting the event in two parts, Sept. 21-22 a ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Ad Industry Urges Washington, D.C. To Scrap New Tax Proposal"The last thing D.C. companies need is another unexpected expense as they. ...
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV RatingsThe group says the proposed switch would lack transparency and impact abili ...
- Black Ad Professionals Form 600 & Rising, Partners With 4A's To Stamp Out Industry RacismThe organizations are developing a 90-day timetable for enacting diversity and inclusi ...
- Ad Industry Protests California AG's Proposed Privacy RulesThe ad industry wants California to scrap a proposed privacy regulation th ...
- 4As Appoints R/GA's Wacksman Board ChairWacksman succeeds Greg Stern, co-founder and co-chairman at BSSP who remains ...
- 4A's MAIP Intern Program Adapts To New Rules Of WorkThis year's program is virtual and for the first time MAIP fello ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'During a joint webinar Monday the heads of Madison Avenue's two t ...
- 4As Appoints New Government Relations HeadAlison Pepper has been promoted to executive vice president, government relations, succeedi ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising MarketIf you are squeamish, look away now. New AA/Warc figures predict th ...
