Tag results for "4as"
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of SolutionFirst-party data is a key ingredient but for many marketers third-party da ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- WPP's Read Sees GDPR Becoming Industry NormSpeaking at the 4A's Decisions 2020 conference today WPP CEO Mark Re ...
- Marketing Meets CX: Brand Building In The Experience AgeWith this year's massive shift to e-commerce thanks to COVID-19 confining custome ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' RoleLouis Jones, a veteran of ad agencies and the 4As, began ...
- Ad Industry Blasts New California Privacy Proposal"The initiative would "fail to provide meaningful new protections for Californians" a ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Equity & Inclusion Congress Set For The FallThe 4As is hosting the event in two parts, Sept. 21-22 a ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Ad Industry Urges Washington, D.C. To Scrap New Tax Proposal"The last thing D.C. companies need is another unexpected expense as they. ...
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV RatingsThe group says the proposed switch would lack transparency and impact abili ...
- Black Ad Professionals Form 600 & Rising, Partners With 4A's To Stamp Out Industry RacismThe organizations are developing a 90-day timetable for enacting diversity and inclusi ...
- Ad Industry Protests California AG's Proposed Privacy RulesThe ad industry wants California to scrap a proposed privacy regulation th ...
- 4As Appoints R/GA's Wacksman Board ChairWacksman succeeds Greg Stern, co-founder and co-chairman at BSSP who remains ...
- 4A's MAIP Intern Program Adapts To New Rules Of WorkThis year's program is virtual and for the first time MAIP fello ...
- Association Chiefs On Innovation, Collaboration And Flattening 'The Curve'During a joint webinar Monday the heads of Madison Avenue's two t ...
- 4As Appoints New Government Relations HeadAlison Pepper has been promoted to executive vice president, government relations, succeedi ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising MarketIf you are squeamish, look away now. New AA/Warc figures predict th ...
- What's Next for Brands Amid COVID-19?As the COVID-19 curve is just beginning to level and the governme ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy EnforcementThe MPAA and News Media Alliance have joined a growing roster ...
- 4As: Consumers Want To Hear How Brands Are Responding To COVID-19 CrisisA 4As' survey last week found that 40% of respondents want ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say"Now is not the time to threaten business leaders with premature CC ...
- 4As Postpones A Second Conference: Decisions 2020The 4As said it would communicate new event dates shortly. Decisions 20 ...
- 4As Postpones Management Practitioners Forum Until The FallExact dates aren't yet nailed down. For now Decisions 20/20 is sti ...
- Ad Groups Want California To Hold Off Enforcing Privacy LawThe ad industry now says businesses need additional time to comply wi ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic MediaOn the heels of a report from the American Association of Advertisi ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure"Policy affecting the entire consumer economy and consumers nationwide is being shap ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-HousingNearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
