- What's Next for Brands Amid COVID-19?
MAD, Marla Kaplowitz - Monday, April 27, 2020
As the COVID-19 curve is just beginning to level and the governme ...
- Movie Industry, Newspapers Join Request To Postpone California Privacy Enforcement
Digital News Daily, Wendy Davis - Monday, March 23, 2020
The MPAA and News Media Alliance have joined a growing roster ...
- 4As: Consumers Want To Hear How Brands Are Responding To COVID-19 Crisis
Mediapsssst, Richard Whitman - Sunday, March 22, 2020
A 4As' survey last week found that 40% of respondents want ...
- COVID-19 Warrants Delaying Enforcement Of California Privacy Law, Ad Groups Say
Digital News Daily, Wendy Davis - Wednesday, March 18, 2020
"Now is not the time to threaten business leaders with premature CC ...
- 4As Postpones A Second Conference: Decisions 2020
MAD, Steve McClellan - Thursday, March 12, 2020
The 4As said it would communicate new event dates shortly. Decisions 20 ...
- 4As Postpones Management Practitioners Forum Until The Fall
Mediapsssst, Richard Whitman - Monday, March 9, 2020
Exact dates aren't yet nailed down. For now Decisions 20/20 is sti ...
- Ad Groups Want California To Hold Off Enforcing Privacy Law
Digital News Daily, Wendy Davis - Wednesday, January 29, 2020
The ad industry now says businesses need additional time to comply wi ...
- WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media
MediaDailyNews, Joe Mandese - Thursday, November 21, 2019
On the heels of a report from the American Association of Advertisi ...
- Ad Industry Pushes National Privacy Law, Would Override California Measure
PolicyBlog, Wendy Davis - Thursday, November 21, 2019
"Policy affecting the entire consumer economy and consumers nationwide is being shap ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register wi ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielse ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- Supreme Court Won't Allow Citizenship Question On Census -- For Now
Digital News Daily, Wendy Davis - Thursday, June 27, 2019
A closely divided Supreme Court Thursday dealt a blow to the Tru ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- 4As Issues Brand Safety Playbook
MAD, Steve McClellan - Friday, May 31, 2019
The book has chapters on establishing brand safety and suitability profiles, structuri ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of t ...
- 4A's Foundation Repositions With 8 New Board Members
MAD, Larissa Faw - Wednesday, April 10, 2019
The 4A's Foundation is adding members as the organization undergoes a shi ...
- Ad Industry Launches New Group To Lobby Congress Over Privacy
Digital News Daily, Wendy Davis - Monday, April 8, 2019
Privacy for America says it plans to advocate for a federal priva ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
The ad industry is urging a California lawmaker to retreat from h ...
- 4As Case Study: Audi's Effort To Move The Needle In The U.S.
MAD, Larissa Faw - Wednesday, March 27, 2019
Audi has had a pretty rocky history in the U.S., admitted Lor ...
- WW's Fleischer: Spare Me Your Data Jargon (And Don't Mansplain Me)
MAD, Larissa Faw - Tuesday, March 26, 2019
Julie Fleischer, senior vice president, head of customer intelligence, WW, livened ...
- Diversity In Adland: Change Remains Slow
MAD, Larissa Faw - Tuesday, March 26, 2019
That was one takeaway from a Tuesday session on diversity at t ...
- The Complicated Ins And Outs Of Data And Privacy Regulation
MAD, Larissa Faw - Tuesday, March 26, 2019
In the U.S. those regulations are very much a work in progres ...
- Is Government Intervention The Solution To Fake News?
MAD, Larissa Faw - Monday, March 25, 2019
IPG CEO Michael Roth and NBC's Kasie Hunt suggested that Congress m ...
- Shoppers Don't Wake Up With 'Intent'
MAD, Larissa Faw - Monday, March 25, 2019
That was one conclusion from a panel at the 4As conference ...
- DAN's Brien: Agencies Are Too Passive
MAD, Larissa Faw - Monday, March 25, 2019
"There has been a fundamental shift in the balance of power" betwe ...
- TAG Extends Anti-Piracy Program To Europe
Digital News Daily, Wendy Davis - Tuesday, February 12, 2019
The ad industry's Trustworthy Accountability Group, which recently expanded in Europe, ...
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
Digital News Daily, Wendy Davis - Friday, February 1, 2019
Ambiguities in the law "could result in reduced choice and privacy f ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people abo ...