- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register wi ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielse ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask peop ...
- Supreme Court Won't Allow Citizenship Question On Census -- For Now
Digital News Daily, Wendy Davis - Thursday, June 27, 2019
A closely divided Supreme Court Thursday dealt a blow to the Tru ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
MAD, Steve McClellan - Tuesday, June 4, 2019
A new study from the 4As on industry measurement issues finds th ...
- 4As Issues Brand Safety Playbook
MAD, Steve McClellan - Friday, May 31, 2019
The book has chapters on establishing brand safety and suitability profiles, structuri ...
- Ad Industry Slams Texas Privacy Proposal
Digital News Daily, Wendy Davis - Monday, April 15, 2019
"No other privacy legislation being seriously considered in the rest of t ...
- 4A's Foundation Repositions With 8 New Board Members
MAD, Larissa Faw - Wednesday, April 10, 2019
The 4A's Foundation is adding members as the organization undergoes a shi ...
- Ad Industry Launches New Group To Lobby Congress Over Privacy
Digital News Daily, Wendy Davis - Monday, April 8, 2019
Privacy for America says it plans to advocate for a federal priva ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups Argue
Digital News Daily, Wendy Davis - Tuesday, April 2, 2019
The ad industry is urging a California lawmaker to retreat from h ...
- 4As Case Study: Audi's Effort To Move The Needle In The U.S.
MAD, Larissa Faw - Wednesday, March 27, 2019
Audi has had a pretty rocky history in the U.S., admitted Lor ...
- WW's Fleischer: Spare Me Your Data Jargon (And Don't Mansplain Me)
MAD, Larissa Faw - Tuesday, March 26, 2019
Julie Fleischer, senior vice president, head of customer intelligence, WW, livened ...
- Diversity In Adland: Change Remains Slow
MAD, Larissa Faw - Tuesday, March 26, 2019
That was one takeaway from a Tuesday session on diversity at t ...
- The Complicated Ins And Outs Of Data And Privacy Regulation
MAD, Larissa Faw - Tuesday, March 26, 2019
In the U.S. those regulations are very much a work in progres ...
- Is Government Intervention The Solution To Fake News?
MAD, Larissa Faw - Monday, March 25, 2019
IPG CEO Michael Roth and NBC's Kasie Hunt suggested that Congress m ...
- Shoppers Don't Wake Up With 'Intent'
MAD, Larissa Faw - Monday, March 25, 2019
That was one conclusion from a panel at the 4As conference ...
- DAN's Brien: Agencies Are Too Passive
MAD, Larissa Faw - Monday, March 25, 2019
"There has been a fundamental shift in the balance of power" betwe ...
- TAG Extends Anti-Piracy Program To Europe
Digital News Daily, Wendy Davis - Tuesday, February 12, 2019
The ad industry's Trustworthy Accountability Group, which recently expanded in Europe, ...
- Ad Industry Warns Of 'Negative Impact' From California Privacy Law
Digital News Daily, Wendy Davis - Friday, February 1, 2019
Ambiguities in the law "could result in reduced choice and privacy f ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people abo ...
- ANA, 4A's Call For Widespread Use Of VAST 4.1, Ad-ID: Will Better Manage Ad Assets Across Platforms
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2018
The Association of National Advertisers and the American Association of Advertising Agenci ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy Law
Digital News Daily, Wendy Davis - Friday, November 9, 2018
The ad industry is urging the Commerce Department to scrutinize new priva ...
- Day On Leadership: Words Matter, Commitment Is Key
MAD, Larissa Faw - Tuesday, October 30, 2018
Agency consultant Charles Day discussed his formula for successful leadership at t ...
- 4As Puts The Brakes On Accelerate Conference As It Rethinks Approach To Events
Mediapsssst, Richard Whitman - Thursday, October 11, 2018
The trade group says it wants to put on more meaningful "action-oriente ...
- MRC Releases 'Content-Level' Brand Safety Guidelines
MediaDailyNews, Joe Mandese - Thursday, September 20, 2018
Moving from simple quants to the most sensitive qualitative area, the Med ...
- Ad Industry Blasts Apple's New Privacy Settings
Digital News Daily, Wendy Davis - Wednesday, July 25, 2018
"The changes announced by Apple will block tools used to support ma ...
- MRC Updates Ad Verification Guidelines
Digital News Daily, Alex Weprin - Tuesday, July 10, 2018
The guidelines attempt to address concerns that have developed around user-generated conten ...
- 4As, Greenberg Honored At ANA Educational Foundation Gala
Mediapsssst, Richard Whitman - Monday, June 11, 2018
That's right, a unit of the ANA presented an award to t ...
- Accenture Gets Blowback From Agency Groups For Launching Programmatic Practice
Mediapsssst, Richard Whitman - Tuesday, May 29, 2018
The 4As and the UK's IPA are protesting Accenture's move to sta ...
- Missed Opportunities At The 4As Conference
Mediapsssst, Richard Whitman - Monday, April 16, 2018
A couple of sessions that might have been really awesome fell total ...