Tag results for "4as"
- 4As, Agencies Form Protection BureauUnder the Advertiser Protection Bureau, agency groups will work together for t ...
- 4As Revisits Media Redlining Issue With New CharterThe charter, issued by the 4As to its members on Wednesday, as ...
- 4As Transformation Is Transforming; Accelerates While Doing ItThe 4A's flagship conference, formerly known as Transformation, is transforming into ...
- IAB, 4As Unveil Terms, Conditions Addendum For Long-Form VideoThe Interactive Advertising Bureau and American Association of Advertising Agencies on Thursd ...
- Wyden Proposes Federal Agencies Block Ads To Combat Malvertising"Using targeted ads, it is simply far too easy for foreign governmen ...
- 4As Names BSSP's Stern Chairman, Succeeding Horizon Media's KoenigsbergGreg Stern, founding partner of BSSP, has been named chairman of t ...
- Six Ad Industry Groups Blast Apple Over Changes To Cookie Tracking In Safari 11Apple's new Safari 11 browser has prompted representatives from six major advertisi ...
- Dataxu Appoints Peter Kosmala To New Position: VP, Platform SolutionsSelf-serve platform dataxu said it has named Peter Kosmala to the new ...
- Revolving Door: Former W+K HR Head Joins 4AsThe 4As has named Keesha Jean-Baptiste senior vice president to lead i ...
- Agency Veteran Jones Joins 4As, Will Lead Its Media & Data PracticeLouis Jones, former North American CEO at GroupM's Maxus, replaces Bill Tucke ...
- Consumers Don't Like 'Political' Brands; Ad Pros See Heightened Interest In 'Values' MarketingA new study from the 4As and SSRS finds that 58% ...
- Turning 100, 4As Gears Up To CelebrateAmong the initiatives is the creation of a list of the '1 ...
- 'Math And Magic' Define Target/GroupM Agency Team ArrowTarget's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference sessi ...
- Walking The Walk: 72andSunny's Next 100 Staffers Will Be 'Diverse Hires'"Don't be afraid of quota conversations," says agency CEO Matt Jarvis. "Diversi ...
- 4As Announces Winners of Its ReSolve CompetitionThis year, the competing groups, comprised of various agency talent, tackled N ...
- Are You Biased? (It's A Rhetorical Question)"It's not a question of whether we do have bias. We d ...
- Audience Measurement Struggles To Keep Up With Changing Viewing BehaviorAt a 4As Conference session discussing the changing landscape, panelists agreed th ...
- Is The Future Of Advertising The Six-Second Spot?The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Ore ...
- Do Consultancy-Backed And Other Non-Traditional Agencies Lack Creativity?Although IPG's Michael Roth dismissed the threat of financial giant Accenture's continu ...
- Agency of the Future: Is There A Winning Formula? Agencies face big challenges going forward. Industry leaders discussed how best ...
- Beats By Dr. Dre Blasts Lack Of Agency Diversity Of all the issues confronting the agency world, the lack of diversi ...
- Incoming 4As CEO Marla Kaplowitz Outlines Priorities, ChallengesThe top priority is to understand what the industry expects and wan ...
- New 4As President Is All About Repairing the Relationship Between Agencies And MarketersIncoming 4As President Marla Kaplowitz believes the most pressing issue her organizati ...
- MEC's Kaplowitz Named New 4As ChiefMarla Kaplowitz will succeed Nancy Hill, although the effective date is sti ...
- Bill Tucker Heads To The ANA To Oversee Digital Supply Chain, B2B InitiativesTucker was most recently with the 4As, where he served as EVP-Med ...
- Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement 'Onerous'The major U.S. ad trade associations Tuesday evening jointly submitted a petiti ...
- Ad Industry: Tough Privacy Rules Will 'Undercut' Internet MarketplaceThe ad industry is stepping up its fight against proposed privacy rul ...
- 4As Study Finds 74% of Agencies Think They Suck At DiversityWhen asked how the ad industry is doing when it comes ...
- 4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice ItIn an effort to put more teeth into its so-called media "transparenc ...
- Hill Stepping Down As 4As Chief, MediaLink May Handle SearchHill, who will have served in the role for nine years, inten ...
