The 4As has named Keesha Jean-Baptiste senior vice president to lead its Talent and Inclusion practice. Jean-Baptiste comes to the 4As after heading up talent and HR at Wieden+Kennedy. Jean-Baptiste will further develop the 4As Talent and Inclusion practice by providing strategic planning, program oversight and development of 4As diversity and inclusion offerings, including the 4As Foundation, the Multicultural Advertising Intern Program (of which she is an alum) and its high school programs.
Jean-Baptiste has nearly 20 years of experience serving as a senior HR and talent management leader and strategic marketing professional. She has spent the past six years at Wieden+Kennedy. Earlier she was at Digitas for five years, holding various talent and HR department roles in the New York region.
Jean-Baptiste was based out of Wieden+Kennedy’s Portland office; she will relocate to New York, where her career began, and will be based in the 4As headquarters.