Tag results for "4as"
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- Ad-ID Taps Nielsen's Bradbury As First CEOBradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Smile, You Work At A Media AgencyMedia agency executives at 4A's Decisions today discussed topics including talent a ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation ResearchThose are top priorities in a busy agenda that the 4A's h ...
- Ad Industry Study Calls For JIC Approach To New Market CurrenciesThe ANA, 4As, CIMM study comes days after the networks announced ...
- Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'The Chamber of Commerce, Business Roundtable, Privacy for America and others a ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law"We are concerned that several provisions in the proposed regulations contravene t ...
- Shopify Partners With YouTube, Adds Live Shopping Features To Support Content CreatorsYouTube on Tuesday introduced a partnership with Shopify that gives all eligib ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad TechIBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Ad Industry Blasts Federal Opt-In Privacy ProposalThe proposed draft bill will "have huge negative implications on the who ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study FindsResearch released from The Advertising Coalition and conducted by IHS Markit ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' MarketplaceThe study comes as a perfect storm of developments have led ...
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing CertificateGoogle said it will donate up to $100,000 of training scholarships f ...
- Reporter's Notebook: 4A's Sustainability SummitAs one speaker opined, sustainability is the biggest marketing challenge of o ...
- IPG's Krakowsky Talks About Keeping Up With Change, Other Industry IssuesIPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conferen ...
- Mastercard's Rajamannar On The 'Tsunami" Of New Tech Barreling Toward MarketersThe Mastercard CMO said marketing will be transformed by technology in ...
- 4A's Adds Dentsu's Freemore, Others To Management TeamThe new hires include SVP-media, tech & data Kevin Freeman who joi ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Ad Industry Urges California To Retract 'Global Privacy Control' MandateThe ANA, IAB and other ad industry organizations are urging California Attorn ...
- Tobin Joins DDB As Global Chief Marketing & Communications OfficerMost recently with the 4As, Donna Tobin will oversee all internal a ...
- 4As Report: Agencies Stepped Up In Times Of TroubleA new 4As' study found that 97% of respondents believe their agency ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool"It's troubling that important decisions are being made by tweet," the ANA ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of SolutionFirst-party data is a key ingredient but for many marketers third-party da ...
- Despite In-Housing Trend, Clients Continue To Value Agency RelationshipsA new Forrester report -- commissioned by the 4As and Google ...
- WPP's Read Sees GDPR Becoming Industry NormSpeaking at the 4A's Decisions 2020 conference today WPP CEO Mark Re ...
- Marketing Meets CX: Brand Building In The Experience AgeWith this year's massive shift to e-commerce thanks to COVID-19 confining custome ...
- California Voters Approve Privacy Law ExpansionThe Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' RoleLouis Jones, a veteran of ad agencies and the 4As, began ...
