- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Smile, You Work At A Media Agency
MAD, Steve McClellan - Wednesday, February 1, 2023
Media agency executives at 4A's Decisions today discussed topics including talent a ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
MAD, Steve McClellan - Tuesday, January 10, 2023
Those are top priorities in a busy agenda that the 4A's h ...
- Ad Industry Study Calls For JIC Approach To New Market Currencies
MediaDailyNews, Joe Mandese - Wednesday, January 11, 2023
The ANA, 4As, CIMM study comes days after the networks announced ...
- Industry Groups Want More Time To Weigh In On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Wednesday, September 28, 2022
The Chamber of Commerce, Business Roundtable, Privacy for America and others a ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Shopify Partners With YouTube, Adds Live Shopping Features To Support Content Creators
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 19, 2022
YouTube on Tuesday introduced a partnership with Shopify that gives all eligib ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad Tech
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2022
IBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Ad Industry Blasts Federal Opt-In Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, June 9, 2022
The proposed draft bill will "have huge negative implications on the who ...
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
Research released from The Advertising Coalition and conducted by IHS Markit ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- Google To Offer Free Tech Training For U.S. Workers, Digital Marketing Certificate
Inside Performance, Laurie Sullivan - Monday, May 2, 2022
Google said it will donate up to $100,000 of training scholarships f ...
- Reporter's Notebook: 4A's Sustainability Summit
MAD, Steve McClellan - Wednesday, April 20, 2022
As one speaker opined, sustainability is the biggest marketing challenge of o ...
- IPG's Krakowsky Talks About Keeping Up With Change, Other Industry Issues
Mediapsssst, Richard Whitman - Thursday, February 3, 2022
IPG CEO Philippe Krakowsky helped close out this week's Decisions 2022 conferen ...
- Mastercard's Rajamannar On The 'Tsunami" Of New Tech Barreling Toward Marketers
MAD, Steve McClellan - Wednesday, February 2, 2022
The Mastercard CMO said marketing will be transformed by technology in ...
- 4A's Adds Dentsu's Freemore, Others To Management Team
People on the Move, Steve McClellan - Wednesday, October 20, 2021
The new hires include SVP-media, tech & data Kevin Freeman who joi ...
- What Is 4A's Universal Inclusion All About?
MediaDailyNews, Mike Donahue - Wednesday, August 4, 2021
The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Digital News Daily, Wendy Davis - Wednesday, July 28, 2021
The ANA, IAB and other ad industry organizations are urging California Attorn ...
- Tobin Joins DDB As Global Chief Marketing & Communications Officer
MAD, Steve McClellan - Monday, May 17, 2021
Most recently with the 4As, Donna Tobin will oversee all internal a ...
- 4As Report: Agencies Stepped Up In Times Of Trouble
MAD, Steve McClellan - Friday, March 19, 2021
A new 4As' study found that 97% of respondents believe their agency ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of Solution
MAD, Steve McClellan - Wednesday, January 27, 2021
First-party data is a key ingredient but for many marketers third-party da ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- WPP's Read Sees GDPR Becoming Industry Norm
MAD, Steve McClellan - Monday, January 25, 2021
Speaking at the 4A's Decisions 2020 conference today WPP CEO Mark Re ...
- Marketing Meets CX: Brand Building In The Experience Age
MAD, Chick Foxgrover - Wednesday, December 9, 2020
With this year's massive shift to e-commerce thanks to COVID-19 confining custome ...
- California Voters Approve Privacy Law Expansion
Digital News Daily, Wendy Davis - Wednesday, November 4, 2020
The Consumer Privacy Rights Act, which had garnered more than 56% ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively ea ...
- Brand Safety Institute Taps 4As Vet For 'Officer In Residence' Role
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Louis Jones, a veteran of ad agencies and the 4As, began ...