- 4A's CEO Kaplowitz Set To Leave In 2025 After 8 Years In The Role
MAD, Steve McClellan - Tuesday, July 23, 2024
Kaplowitz is set to depart May 30 of next year. The Boa ...
- Sen. Cantwell Touts Controversial American Privacy Rights Act
MediaDailyNews, Wendy Davis - Thursday, July 11, 2024
Senator Maria Cantwell on Thursday touted the controversial American Privacy Rights Ac ...
- House Committee Cancels Privacy Bill Markup
MediaDailyNews, Wendy Davis - Thursday, June 27, 2024
The surprise move came after days of criticism by a broad arr ...
- California Agency Weighs In Against American Privacy Rights Act
MediaDailyNews, Wendy Davis - Wednesday, June 26, 2024
The California Privacy Protection Agency argues that a federal privacy law shouldn ...
- ANA, 4As: Privacy Bill Would 'Eviscerate' Industry
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
The American Privacy Rights Act "would mandate an extreme anti-consumer, anti-advertising, a ...
- Ad Industry And Consumer Groups Blast Rhode Island Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
Industry groups say the bill is too confusing, while advocacy organizations s ...
- Advocates Ask Vermont Lawmakers To Override Veto Of Privacy Bill
MediaDailyNews, Wendy Davis - Monday, June 17, 2024
"Companies should not be profiting from the sale of consumers' most person ...
- Vermont Governor Vetoes Sweeping Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, June 13, 2024
Ad groups opposed the bill, which would have allowed consumers to s ...
- California Assembly Passes Bill Requiring Browser Developers To Offer Opt-Out Tool
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
The bill would prohibit companies from developing or maintaining web browsers th ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral Targeting
MediaDailyNews, Wendy Davis - Wednesday, April 17, 2024
Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- Ad Industry, Cable Lobby And Consumer Advocates Criticize New Privacy Bill
MediaDailyNews, Wendy Davis - Tuesday, April 16, 2024
"The bill could significantly limit the ability of advertisers in every Congression ...
- 4A's, ANA Issue Report On Agency Compensation Models
MAD, Steve McClellan - Thursday, April 11, 2024
According to a recent survey by the 4As in 2024, Fixed F ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- 4A's: Shift To Multi-Currency National TV Ratings 'Not Ready For Prime Time'
MAD, Steve McClellan - Wednesday, March 13, 2024
The agency trade organization said there are a "multitude of factors a ...
- Client Relationships, Taming 'AI Beast' On 4A's 2024 Priority List
MAD, Steve McClellan - Monday, January 15, 2024
A lot of focus on the impact of AI on agencies h ...
- Wake Up And Understand MFA, Please!
Planning & Buying Insider, Bill Duggan - Tuesday, December 12, 2023
There is no doubt made-for-advertising websites was one of the major ne ...
- California Governor Signs Delete Act
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
California Governor Gavin Newsom on Tuesday signed a law that aims ...
- Ad Groups Launch New Push For Federal Privacy Law
MediaDailyNews, Wendy Davis - Monday, October 2, 2023
The Association of National Advertisers and 4A's on Monday launched a n ...
- Ad Industry Presses To Derail California Data Broker Bill
MediaDailyNews, Wendy Davis - Wednesday, September 6, 2023
Major ad organizations and other business groups are pressing to derail ...
- ANA/4A's Release Joint Set Of Industry Guidelines For Buying Diverse Media
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
"Our earlier study clearly demonstrated that there are a significant number ...
- Ad Industry Urges California Lawmakers To Reject New Data Broker Bill
Digital News Daily, Wendy Davis - Thursday, August 17, 2023
The major ad organizations are urging California lawmakers to reject a bi ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A Nazi
Red, White & Blog, Joe Mandese - Wednesday, August 16, 2023
A week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
- ANA/4A's Finds Media More Involved Than Creative In Agency New Business Pitches
MediaDailyNews, Joe Mandese - Tuesday, July 18, 2023
In terms of incumbent agency reviews, the media department is less involve ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- 4A's, Catalyte Aim To Fill Adland Talent Gap, Boost Diversity
MAD, Steve McClellan - Thursday, May 11, 2023
The organizations are announcing a partnership today but have been working togeth ...
- Ad Groups Urge Maryland Supreme Court To Nix Tax On Digital Ads
Digital News Daily, Wendy Davis - Tuesday, April 4, 2023
Maryland's tax on digital ad sales is invalid under the Internet T ...
- ANA, 4As, IAB Task Force To Update Digital T&Cs
MediaDailyNews, Joe Mandese - Wednesday, March 15, 2023
The task force is expected to meet monthly beginning in April, wi ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Smile, You Work At A Media Agency
MAD, Steve McClellan - Wednesday, February 1, 2023
Media agency executives at 4A's Decisions today discussed topics including talent a ...
- 4A's, ANA To Collaborate On Pitch Process, Compensation Research
MAD, Steve McClellan - Tuesday, January 10, 2023
Those are top priorities in a busy agenda that the 4A's h ...