- 4As Announces Winners of Its ReSolve Competition
Mediapsssst, Richard Whitman - Thursday, April 6, 2017
This year, the competing groups, comprised of various agency talent, tackled N ...
- Are You Biased? (It's A Rhetorical Question)
MAD, Larissa Faw - Wednesday, April 5, 2017
"It's not a question of whether we do have bias. We d ...
- Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
MAD, Larissa Faw - Wednesday, April 5, 2017
At a 4As Conference session discussing the changing landscape, panelists agreed th ...
- Is The Future Of Advertising The Six-Second Spot?
MAD, Larissa Faw - Tuesday, April 4, 2017
The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Ore ...
- Beats By Dr. Dre Blasts Lack Of Agency Diversity
MAD, Larissa Faw - Tuesday, April 4, 2017
Of all the issues confronting the agency world, the lack of diversi ...
- Agency of the Future: Is There A Winning Formula?
MAD, Larissa Faw - Tuesday, April 4, 2017
Agencies face big challenges going forward. Industry leaders discussed how best ...
- Do Consultancy-Backed And Other Non-Traditional Agencies Lack Creativity?
MAD, Larissa Faw - Tuesday, April 4, 2017
Although IPG's Michael Roth dismissed the threat of financial giant Accenture's continu ...
- Incoming 4As CEO Marla Kaplowitz Outlines Priorities, Challenges
MAD, Larissa Faw - Monday, April 3, 2017
The top priority is to understand what the industry expects and wan ...
- New 4As President Is All About Repairing the Relationship Between Agencies And Marketers
Mediapsssst, Richard Whitman - Tuesday, February 28, 2017
Incoming 4As President Marla Kaplowitz believes the most pressing issue her organizati ...
- MEC's Kaplowitz Named New 4As Chief
MAD, Steve McClellan - Saturday, February 25, 2017
Marla Kaplowitz will succeed Nancy Hill, although the effective date is sti ...
- Bill Tucker Heads To The ANA To Oversee Digital Supply Chain, B2B Initiatives
MAD, Steve McClellan - Friday, February 10, 2017
Tucker was most recently with the 4As, where he served as EVP-Med ...
- Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement 'Onerous'
MediaDailyNews, Joe Mandese - Tuesday, January 3, 2017
The major U.S. ad trade associations Tuesday evening jointly submitted a petiti ...
- Ad Industry: Tough Privacy Rules Will 'Undercut' Internet Marketplace
PolicyBlog, Wendy Davis - Wednesday, October 19, 2016
The ad industry is stepping up its fight against proposed privacy rul ...
- 4As Study Finds 74% of Agencies Think They Suck At Diversity
Mediapsssst, Richard Whitman - Tuesday, September 27, 2016
When asked how the ad industry is doing when it comes ...
- 4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It
MAD, Joe Mandese - Monday, September 19, 2016
In an effort to put more teeth into its so-called media "transparenc ...
- Hill Stepping Down As 4As Chief, MediaLink May Handle Search
MAD, Steve McClellan - Wednesday, July 6, 2016
Hill, who will have served in the role for nine years, inten ...
- BPA Worldwide Approved As Validator For TAG Anti-Piracy Program
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
Not-for-profit assurance provider BPA Worldwide has announced that it was approved ...
- Ad Industry Asks For More Time To Consider FCC's Privacy Plan
Daily Online Examiner, Wendy Davis - Thursday, April 21, 2016
A broad array of industry organizations is asking the FCC for t ...
- Publicis' Levy Clarifies 4As Remarks, Calls WPP's Sorrell Hypocrite
MAD, Larissa Faw - Tuesday, March 29, 2016
In his statement, issued to all Publicis employees, Levy says his respon ...
- What To Do About Ad Blocking?
MAD, Larissa Faw - Friday, March 25, 2016
Ad blocking really is the first time consumers ever had a voi ...
- How Mobile Is Transforming The Marketing World
MAD, Larissa Faw - Sunday, March 27, 2016
"Eight years ago, the app store was just being invented," says Chi ...
- Deconstructing 'Pitchapalooza'
MAD, Larissa Faw - Thursday, March 24, 2016
In today's competitive marketplace, agencies need to prove their worth. That seem ...
- comScore Redefines 'Households' As 'Devices,' Says There Are 10-12 Per
MAD, Larissa Faw - Thursday, March 24, 2016
The average home has 10-12 devices, not including linear TV -- whi ...
- WPP Chief Acknowledges That Sexism Is A Problem In Adland
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
News flash: WPP CEO Sir Martin Sorrell acknowledged that overt sexism a ...
- Everson To Agencies: Flatten Yourselves
MAD, Larissa Faw - Wednesday, March 23, 2016
Facebook's Carolyn Everson told a 4As Conference crowd Wednesday morning that ma ...
- Sorrell: Too Early To Condemn JWT Ex-CEO Martinez
MAD, Larissa Faw - Wednesday, March 23, 2016
Speaking by videoconference to a 4As Conference in Miami, the WPP C ...
- Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
MAD, Larissa Faw - Wednesday, March 23, 2016
A session at the 4As Transformation Conference in Miami featured four indust ...
- Tobaccowala: Why Is The Industry So Insecure?
MAD, Larissa Faw - Wednesday, March 23, 2016
The Publicis Groupe media guru called for an end to the needle ...
- Quantcast And 4A's to Pile More People on the Programmatic Bandwagon With Training Course
Mediapsssst, Richard Whitman - Wednesday, March 23, 2016
Wondering just what the hell programmatic is and how it can he ...
- DDB 'Flexes' To A New Model
MAD, Larissa Faw - Tuesday, March 22, 2016
The shop is starting the new approach, DDB Flex, to "break do ...