- Cut-Rate Analysis: Rate Cards vs. Actual Ad Revs
MediaDailyNews, Erik Sass - Wednesday, July 29, 2009
Everyone in the magazine business knows that behind closed doors, many b ...
- Ad Bonus: Captivate Offers 30-Second Spots
MediaDailyNews, Erik Sass - Wednesday, July 22, 2009
In a move designed to give advertisers more flexibility and allow th ...
- September Fashion Mags See Ads Plunge
Around the Net In Media, Joan Voight - Wednesday, July 22, 2009
The final ad tallies are emerging for the critical September issues ...
- Nielsen: Ad Minutes Added To Prime Time In '08
MediaDailyNews, David Goetzl - Wednesday, July 22, 2009
Broadcast networks produced a 3.5% increase in the number of combined commerci ...
- Fashion Mags Brace for Make-or-Break Month
Around the Net In Media, Joan Voight - Monday, July 20, 2009
September is a critical month for fashion magazines, almost as big ...
- Political Ads to Help Broadcasters' Recovery
Around the Net In Media, Joan Voight - Monday, July 20, 2009
Those in the TV and broadcasting industry may be jumping for j ...
- Costs Drive Down Televisa's Net Income
Around the Net In Media, Joan Voight - Monday, July 20, 2009
Mexican broadcast giant Televisa posted a 10.2% gain in net sales ...
- Weider's 'Muscle & Fitness' Bucks the Downturn
Around the Net In Media, Joan Voight - Sunday, July 19, 2009
Glossy magazine titles are fewer and slimmer -- except, ironically, in t ...
- Scattering TV's Upfront Ad Market 24/7
On Media, Diane Mermigas - Friday, July 17, 2009
A stalled TV advertising upfront could lead to a selling arrangement th ...
- Ad Spending Confidence Rebounds, Improves For Most Major Media
MediaDailyNews, Joe Mandese - Friday, July 17, 2009
Economic pessimism among marketers and agency media buyers appears to have bottom ...
- Telemundo Show Promotes Ford's Fusion
MediaDailyNews, - Thursday, July 16, 2009
Telemundo is partnered with Ford on a new 20-episode, cross-platform microseries f ...
- MRI Speeds Up Magazine Ratings
MediaDailyNews, Erik Sass - Wednesday, July 15, 2009
The magazine business may get a much-needed shot in the arm fr ...
- Furman To SVP, Ad Sales, Comcast Sports
MediaDailyNews, Wayne Friedman - Wednesday, July 15, 2009
Comcast Programming Group has hired veteran media sales executive Ron Furman ...
- Ads in 'BusinessWeek,' 'Forbes,' 'Fortune' Decline For a Decade
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
The number of ad pages booked by the three major business title ...
- Pawn Shops, Surgeons Replace Auto Ads on Local TV
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
U.S. TV broadcasters are turning to pawn shops, plastic surgeons, mortgage broker ...
- Advantage To Run Tribune's Ad Rep Firm
MediaDailyNews, David Goetzl - Tuesday, July 14, 2009
As part of its bankruptcy proceedings, Tribune Co. has cut a de ...
- Target Nixes 'Gossip Girl'-Themed Campaign
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Target's clothing line by fashion designer Anna Sui may no longer ...
- Big Picture: Unilever Launches Media Biz Review
MediaDailyNews, David Goetzl - Monday, July 6, 2009
Unilever, the marketer of brands such as Dove and Hellmann's, has launch ...
- Politico's Profitable Blend of Web, Print News
Around the Net In Media, Joan Voight - Wednesday, July 1, 2009
A quartet of old-media veterans may have solved the future of ne ...
- Tribune Co. in Ad Pact With 'Dallas Morning News'
Around the Net In Media, Joan Voight - Wednesday, July 1, 2009
In a bid to leverage its advertising sales infrastructure, Tribune Co., pare ...
- Paper Chaste: Spot Cable TV Buys Go Electronic
MediaDailyNews, Joe Mandese - Thursday, July 2, 2009
In a move that will make it significantly easier, faster and f ...
- BIA: TV Station Revs Expected To Slide 17%
MediaDailyNews, Wayne Friedman - Wednesday, July 1, 2009
TV stations are now estimated to fall a big 17.3% in advertisi ...