- MediaBank First: E-Invoices For Interactive TV Buys
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
Digitizing media processing paperwork now isn't just for traditional TV. Now, growi ...
- HDTV Viewers Up HD Programs, Notice Ads
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programmi ...
- TargetCast: 3Q Network Ads Drop 16%
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2009
Although fourth-quarter activity may ultimately change TV's advertising picture, broadcast network ...
- CBS Attracts New Super Bowl Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
CBS has added a small and new national TV advertiser to i ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Local TV Makes Bucks From Obits
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
A CBS affiliate in Saginaw, Mich., is generating revenue by running obitua ...
- Cost-Cutting Boosts Gannett's Profit Picture
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
Gannett has seen a roughly 20% decrease in revenue in the thi ...
- Comcast Tests Real-Time Ads In VOD
MediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Comcast has launched a trial on its Jacksonville system allowing for real-ti ...
- Can Innovation And Optimism Feed The Recovery? A Case Study Of Our Business
Online Spin, Cory Treffiletti - Wednesday, October 14, 2009
If you read the news, you can become very confused about t ...
- Tech Improves for Troublesome Ad Placement Errors
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Back in August, Procter & Gamble claimed it was unaware it advertis ...
- 4Q Scatter Offers Solid Market For Buyers
MediaDailyNews, Wayne Friedman - Monday, October 5, 2009
The fourth-quarter TV scatter advertising market has some good news for buyer ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Ad Turnaround? HSBC Bank Sponsors 'New Yorker'
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
In The New Yorker's largest single-issue ad buy since 2005, HSBC Ba ...
- Patriots Owner Sells Ads on ESPN Website
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
The Kraft Sports Group, which owns the New England Patriots, is selli ...
- NBC Promos 'Trauma' With Radio Drama
Around the Net In Media, Joan Voight - Sunday, September 27, 2009
NBC is using mock 911 calls in a series of radio a ...
- TV Buying Vet Wolfe Exits Universal McCann
MediaDailyNews, - Thursday, September 24, 2009
After more than two decades at Universal McCann and the last ...
- 'Family Circle,' Ikea Take Cooking Classes on Tour
Around the Net In Media, Joan Voight - Wednesday, September 23, 2009
Starting in October, retailer Ikea will start offering free cooking seminars ...
- Sony's '2012' Spot Blankets TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
In perhaps one of the biggest TV commercial roadblocks in recent memor ...
- Clear Channel Integrates Digital, Radio Promos for Ford
Around the Net In Media, Joan Voight - Tuesday, September 22, 2009
Online and radio are learning to play well together for Ford. T ...
- GoDaddy Buys 2 Super Bowl Spots
MediaDailyNews, Wayne Friedman - Monday, September 14, 2009
Making its annual marketing/public relations push around the Super Bowl has start ...
- Yahoo's Giant Push To Remind You It's Relevant
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 14, 2009
Call us timid, but we can't think of a marketing assignment we ...
- GSN Gets Ad Inventory From Google TV
MediaDailyNews, David Goetzl - Friday, September 4, 2009
Google TV Ads, which has struggled to gin up interest as ...
- Super Bowl Is 65% Sold
MediaDailyNews, - Monday, August 31, 2009
CBS has sold 65% of the available ads for next year's Sup ...
- You Tube Has Viewers, But Can It Monetize The Site?
On Media, Diane Mermigas - Friday, August 28, 2009
YouTube's latest effort to generate and share advertising revenues from more grassroo ...
- Drive Thru: IPG, GM Agree On Payment
MediaDailyNews, David Goetzl - Tuesday, August 25, 2009
Interpublic Group has reached an agreement with the bankrupt General Motors ...
- AutoTrader Inks Deal With Cox Media, 'AJC'
MediaDailyNews, Karl Greenberg - Tuesday, August 25, 2009
AutoTrader.com, an online marketplace for used and new cars, has signed dea ...
- CBS, 'Entertainment Weekly' Put Video in Print
MediaDailyNews, Erik Sass - Wednesday, August 19, 2009
With the advent of paper-thin digital video displays, it was only ...
- NBC Tests Site For 'Chuck' Audience In Off Season
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
Even though the start of the third season of "Chuck" is sever ...
- Fox's 'Glenn Beck' Loses Advertisers
Around the Net In Media, Joan Voight - Wednesday, August 12, 2009
Some major advertisers are distancing themselves from Fox News host Glenn Be ...
- Geo-Targeted: Katz 360 Partners With Rubicon Project
MediaDailyNews, Erik Sass - Wednesday, August 12, 2009
Katz 360 Sales unveiled a new partnership with the Rubicon Project ...