Media agency veteran Jon Mandel has joined the advisory board of online data targeting company eXelate.
The company, which claims to be the first and the largest open marketplace for online targeting data, says Mandel will play an active role on the company's board.
"After decades of planning and buying media, as well as analyzing consumer data, it's clear to me that digital targeting data is the new DNA for improving the effectiveness of advertising media planning and buying," stated Mandel.
Mandel has been a senior-level media executive at Group M's Mediacom, where he was chairman and co-CEO and previously, chief negotiating officer. Most recently, he was chief executive officer at NielsenConnect, leaving the company after three years this past February.
One main focus for eXelate is targeted online demographic, behavioral and purchase intent data for its "Data Anywhere" initiative.
The company say its eXchange system includes more than 40 advertising network and agency buyers and dozens of leading publishers that deliver targeting data on over 150 million unique users, the largest visitor pool among data exchanges.