- Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the mo ...
- March Madness Web Sellout For CBS
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
CBS says it has sold out its ad inventory for March Madne ...
- Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
MediaDailyNews, Wayne Friedman - Tuesday, March 9, 2010
Expect local television and radio revenues to continue their contraction until ne ...
- TW's Jeff Bewkes Bullish On Media, Advertising
MediaDailyNews, Wayne Friedman - Tuesday, March 9, 2010
Time Warner's Jeff Bewkes says the advertising business is good -- rig ...
- Nat Geo Wild 'Extends Brand,' Gives Advertisers Quality Option
MediaDailyNews, David Goetzl - Tuesday, March 9, 2010
The launch of Nat Geo Wild March 29 in Fox Reality Channel ...
- Big Ad Discounts In '09: Mags Lower Rates 27%-57%
MediaDailyNews, Erik Sass - Tuesday, March 9, 2010
The official rate card figures compiled by PIB for 2009 put tot ...
- Tipping Point: Digital Ad Revs To Top Print in 2010
MediaDailyNews, Erik Sass - Monday, March 8, 2010
The long-predicted tipping point has arrived, with total U.S. digital advertising a ...
- Media General Registers Olympic Ad Boost
MediaDailyNews, David Goetzl - Monday, March 8, 2010
Could NBC Universal reduce its expected $250 million loss on the Olympic ...
- Lynch Steers Auto Push For Pandora
MediaDailyNews, Erik Sass - Monday, March 8, 2010
In another sign of intensifying competition between various forms of digital audi ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- More Allegations Of Yelp 'Extortion' Ad Buys Come To Light
Online Media Daily, Wendy Davis - Monday, March 8, 2010
Yelp has been hit with a second class-action lawsuit alleging that t ...
- Curiouser and Curiouser: 'Alice' Wraps 'LA Times'
MediaDailyNews, Erik Sass - Friday, March 5, 2010
The Los Angeles Times is borrowing the idea of the home pa ...
- WPP's Sorrell Questions Social Media Ads
Around the Net In Media, Fern Siegel - Thursday, March 4, 2010
Sir Martin Sorrell, chief executive of WPP, the world's largest marketing a ...
- TiVo: 'Up,' "Up in The Air" Spots Least Fast-Forwarded
MediaDailyNews, Wayne Friedman - Thursday, March 4, 2010
If measured non-fast-forwarded commercials were a factor in the Oscar race, " ...
- ESPN's Triple Threat: XP Measures Cross-Media
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching a cross-platform research effort, ESPN XP, in t ...
- CBS: Slam Dunk With March Madness Advertisers
Around the Net In Media, Fern Siegel - Tuesday, March 2, 2010
Despite a sharp cutback by automaker General Motors, CBS has sold mo ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...
- Kids TV Marketplace Gets Crowded
Around the Net In Media, Fern Siegel - Monday, March 1, 2010
Children's TV will get some big competition in 2010. Discovery Communications' T ...
- WideOrbit Debuts Electronic Ad Exchange
MediaDailyNews, - Monday, March 1, 2010
WideOrbit, a leading provider of traffic software to broadcasters, launched a n ...