- Movie Studios Slow To Advertise On Oscars
MediaDailyNews, Wayne Friedman - Thursday, October 6, 2011
It's been three years since the Academy of Motion Picture Arts &am ...
- DoubleVerify Releases Ad Verification Report
Online Media Daily, Laurie Sullivan - Thursday, October 6, 2011
Ad verification continues to have a positive influence on the online advertisi ...
- Brand Awareness Up 146% Through Type-In Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 5, 2011
Type-in ads, also known as CAPTCHAs, can improve brand recall by 67 ...
- 4Q TV Scatter Down Vs. Strong Sales In Upfront
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Fourth-quarter national TV scatter market pricing appears to be mostly flat ...
- Cox, Visible World Team For Addressable Ads
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Cable operator Cox Communications and addressable advertising company Visible World are starti ...
- Paid-Search Investments Strengthen, Display Rises, RTB Heating Up
Online Media Daily, Laurie Sullivan - Tuesday, October 4, 2011
Advertisers invested 7% more in search advertising during Q3 2011, compared wi ...
- Hope For TV Budgets: Auto Sales Recover In '11
MediaDailyNews, Wayne Friedman - Monday, October 3, 2011
While the financial markets continue in turmoil, TV station owners can ta ...
- Yahoo, ABC Deepen News Alliance, Collaborate On New Series
Online Media Daily, Mark Walsh - Monday, October 3, 2011
Yahoo and ABC News have formed a new content alliance that wi ...
- Facebook Sells Itself To Madison Ave.
Around the Net In Online Marketing, Gavin O'Malley - Monday, October 3, 2011
While 62% of marketers and agencies planned to spend more money ...
- Better Ad Recall With Multiplatform Viewing
MediaDailyNews, Wayne Friedman - Friday, September 30, 2011
Television still performs well when it comes to people remembering advertising ...
- Let's Play 'Mediaball'
Online Media Daily, Arnel Leyva - Monday, October 3, 2011
The last bastion of extreme inefficiencies: TV advertising. And where can markete ...
- Ad Execs: More Than Half Our Display Ads Now Bought Via Nets, DSPs, Exchanges
Online Media Daily, Joe Mandese - Monday, October 3, 2011
More than half of all online display advertising is now bought v ...
- Is Radio The Secret Weapon in the Daily Deals Space?
MediaDailyNews, - Wednesday, September 28, 2011
One of the truly powerful things about a local media company embraci ...
- Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not Bad
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
- From Screaming Fans To Streaming Fans: A Portable Digital Music Revolution
MediaDailyNews, Jeffrey Sass - Tuesday, September 27, 2011
Internet radio (streaming music), like its terrestrial predecessor, is able to wea ...
- Datran Media And ContextWeb Assume Merger
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Datran Media and ContextWeb are in the midst of a quiet merge ...
- Adults 55+ Click More Online Ads
Online Media Daily, - Wednesday, September 21, 2011
Adults 55+ click online ads more than younger demos, per audience resear ...
- Google Pushes Mobile Optimization To Drive Search
Online Media Daily, Laurie Sullivan - Wednesday, September 21, 2011
Google will introduce mobile optimization of Web sites for AdWords campaigns ...
- Twitter Lobbies For Political Ad Dollars
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 21, 2011
Ahead of what will surely be a heated election year, Twitter appea ...
- Facebook 2011 Revs To Hit $4.27B
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Worldwide, revenues at Facebook will more than double from $2 billion ...
- Audit Finds Nielsen's C3 Ratings Hurt Advertisers
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
A provocative new analysis of the so-called C3 ratings system by med ...
- Industry Releases Digital Marketing Measurement Solution
Online Media Daily, - Monday, September 19, 2011
The just-completed first phase of the Making Measurement Make Sense (3MS) initiati ...
- TRA Utilizes Adap.TV For Online Video Buys
MediaDailyNews, Wayne Friedman - Thursday, September 15, 2011
Media research company TRA is now moving to the Internet to he ...
- CAMY: Alcohol Ads On Radio Fail Industry Standards
MediaDailyNews, - Wednesday, September 14, 2011
Almost one out of 11 alcohol radio ads in 75 markets acro ...
- AOL, Yahoo, Microsoft Suggest Novel Ad Remnant Deal
Online Media Daily, Gavin O'Malley - Wednesday, September 14, 2011
Bold alliance or shortsighted, quick fix -- analysts on Wednesday couldn't deci ...
- Turn Teams With Nexage For Mobile RTB
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Demand-side platform Turn has partnered with Nexage to power real-time bidding f ...
- AOL, Yahoo, Microsoft Share Remnant Inventory
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, September 14, 2011
Collusion, anyone? In an effort to outsmart Google and top ad network ...
- Hispanics At NBCU Launches State Farm Deal
MediaDailyNews, David Goetzl - Monday, September 12, 2011
NBC Universal's cross-platform sales initiative focusing on the Hispanic audience has ink ...
- Publishers Need To Even the Real-Time Playing Field
Online Media Daily, Iggy Fanlo - Tuesday, September 13, 2011
The key to bridging the technology gap between publishers and advertisers wi ...
- NBC: $3.5M Super Bowl Spots Nearly Sold
MediaDailyNews, - Tuesday, September 6, 2011
NBC has nearly sold out all of its most valuable Super Bo ...