• September 14, 2011

Almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed to comply with the industry's voluntary standard for the placement of advertising, claims the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. In 2003, trade groups for beer and distilled spirits committed to placing alcohol ads in media venues only when underage youth comprise less than or equal to 30% of the audience, since 30% of the audience is 20 years old or younger. The CAMY analysis found that 9% of the ads in 75 markets that account for almost 50% of radio listeners age 12 and older failed to meet the industry standards. Three brands - Miller Lite, Bud Light, and Coors Light - placed more than half of the violating ads.