- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Corona Extra Revives Ads from the '90s
Marketing Daily, Karlene Lukovitz - Thursday, June 4, 2009
How many brands can revive a TV commercial that last aired near ...
- Cold Stone Creamery Intros Non-Melting Ice Cream
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
A spokesperson says the chain is supporting the launch of the n ...
- MillerCoors Pulls Ads After Complaints About Ethnic Stereotyping
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 4, 2009
The Order of Sons of Italy in America found the ads offens ...
- Fazoli's Carves Niche With New Ad Campaign
Marketing Daily, Aaron Baar - Wednesday, June 3, 2009
"We wanted to create something unique and personalized," says Bohan's Holly Hixso ...
- Turkey Takes Times Square By Storm
Marketing Daily, - Wednesday, June 3, 2009
Turkey is making a major push for tourism in the New Yo ...
- Burger King Wins Effie Grand Prize For 'Freakout'
Marketing Daily, Staff Writers - Thursday, June 4, 2009
To coincide with the 50th anniversary of the Whopper, Burger King conduct ...
- GM, White House Take On Huge Sales Jobs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 3, 2009
Even as General Motors launches a national TV campaign today to convin ...
- Microsoft's New Bing Campaign
Around the Net In Online Marketing, Ross Fadner - Wednesday, June 3, 2009
Ad Age takes a first-look at Microsoft's ad campaign for its n ...
- Southwest Campaign: 'Grab Your Bag. It's On'
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2009
Although the company denies that the new ad strategy is due ...
- Farmers Uses 'Tried-And-True' Approach
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2009
The effort instills both the idea that an insurance company is real ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 3, 2009
Oversized messages in bottles wash ashore in Florida. Talking bubbles speak f ...
- Coping With Recession
Research Brief, Jack Loechner - Wednesday, June 3, 2009
Richard Storey, chief strategy officer for M&C Saatchi, London, suggests that recessi ...
- New Ad From Deutsch Introduces Consumers To 'New GM'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 2, 2009
...
- HBO Uses Real Brands To Target Faux Audience
Creative Media Blog, Amy Corr - Monday, June 1, 2009
HBO loves creating fake brands to promote its original programming, as wh ...
- Food Lion Intros 'Great Price Hunters' Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2009
The fully integrated marketing campaign also includes print, radio, online and outdo ...
- Watson Launches Gelnique With Action-Themed Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 27, 2009
The campaign highlights the power of control the gel offers to overacti ...
- Ford's European Effort: E Pluribus Unum
Marketing Daily, Karl Greenberg - Wednesday, May 27, 2009
Ford is showing all its cars at once in a campaign focus ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, May 28, 2009
Camping products that are out of this world. A bank that cu ...
- BMW Mini Launches 'True Blood' Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
BMW's Mini USA division is launching a campaign aimed at vampires. Actuall ...
- Real Emotional Connection In 60 Seconds: Liberty Mutual
Online Spin, Cory Treffiletti - Wednesday, May 27, 2009
Television is typically referred to as the strongest medium for brand developme ...
- Vail Won't Cut Marketing, Despite Revenue Shortage
Marketing Daily, - Tuesday, May 26, 2009
The Vail Local Marketing District, which runs the town's summer marketing campaig ...
- Despite Economy, Michigan Increases Tourism Spending
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Michigan is running its first-ever national tourism campaign, including a $10 milli ...
- Minn. Sets Sights On Workers, Neighbors
Marketing Daily, Aaron Baar - Tuesday, May 26, 2009
One ad shows a boy and his father in a tent l ...
- Maine: More Than Lobsters And Lighthouses
Marketing Daily, Sarah Mahoney - Tuesday, May 26, 2009
Themed "There's More to Maine," online, print and TV ads target N ...
- Love Story, Shoofly Pie Sell The Keystone State
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
The traditional, social media, out-of-home, and grassroots elements are intended to gi ...
- Nation's Capital Seeks 'Museum' Film Tie-In
Marketing Daily, Karl Greenberg - Tuesday, May 26, 2009
Destination DC ran promotions with "National Treasure" and its sequel, but t ...
- ESPN Dunks NBA On YouTube
MediaDailyNews, David Goetzl - Friday, May 22, 2009
ESPN will take over YouTube's home page the day the NBA Fina ...
- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...
- U-Store-It Launches TV And Radio Advertising
Around the Net In Brand Marketing, - Friday, May 22, 2009
...