- Microsoft Books Mobile Deal With Hyatt, Unveils '2-Screen' Ad Research
Online Media Daily, Joe Mandese - Monday, June 22, 2009
In a major push behind its burgeoning mobile advertising platform, Microsoft th ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Twitter Kicks Off NYC Restaurant Week Campaign
MediaDailyNews, Fern Siegel - Thursday, June 18, 2009
Twitter helped Obama reach young voters, the Iranians protest the recent electi ...
- New Balance Plays Up 'Made in the USA'
Marketing Daily, Tanya Gazdik - Wednesday, June 17, 2009
The campaign includes print, radio and online advertising. Dedicated in-store materials ...
- New Yellowbook Campaign Has Its 'Moments'
Marketing Daily, Aaron Baar - Wednesday, June 17, 2009
"We wanted to keep the spots as relatable as possible," says t ...
- 'Stupid Drink' Translates Into Campaign Smarts
MediaDailyNews, Wendy Melillo - Thursday, June 18, 2009
When the adults finally shut up and asked college students what wou ...
- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Tropicana Promotes OJ As Daily Fruit Serving
Marketing Daily, Karlene Lukovitz - Tuesday, June 16, 2009
The "Get Your Fruit On!" campaign, launching this month to tie ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 17, 2009
Have a love affair with your car. Monte Carlo spells big wor ...
- Online Campaign Features Fictional Boy With 'Girl Parts'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Who is the last marketer you'd think would be behind a seri ...
- Safeway Launches 'Buy Local' Initiative
Marketing Daily, Sarah Mahoney - Monday, June 15, 2009
Safeway is betting that with gas prices rising, consumers will appreciate supporti ...
- Survival Star Joins Dos Equis 'Academy'
Marketing Daily, Karlene Lukovitz - Monday, June 15, 2009
Launched last month and being supported by an integrated campaign, the Acade ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- The Lure Of The Snark: Branded E-Cards Promote TV Shows
Creative Media Blog, Amy Corr - Monday, June 15, 2009
How would you react if your friend sent you a virtual greeti ...
- Sharpie Out To Prove It's More Than A School Supply
Marketing Daily, Aaron Baar - Friday, June 12, 2009
"The goal is really to inspire people to get creative and expre ...
- Patrón Launches 'Mixability' Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 12, 2009
The campaign includes in-store displays, recipe shelf-talkers and window displays in sele ...
- AAMCO Leverages Uncertainty In Largest Campaign
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
Auto service retail chain AAMCO is responding to GM and Chrysler's pla ...
- American Airlines Campaign Targets Latinos
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2009
The 30-second spot will run on major Spanish-language TV networks, Univision a ...
- Starbucks Quickly Turns Around Zagat's Results
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 11, 2009
It has seemed recently that everyone wants a piece of Starbucks --Dunkin' ...
- KFC, MySpace Partner In 'Ultimate Fan' Contest
Marketing Daily, Karl Greenberg - Tuesday, June 9, 2009
The MySpace page will host a banner ad, and KFC will ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 10, 2009
Killer chinchillas. Drink Dr Pepper slow and Corona on the beach. Let ...
- Nescafe Attacks Starbucks' Via's Prices In Outdoor Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Nescafe has launched a cheeky and aggressive outdoor campaign in two te ...
- Microsoft's Bing TV Ad: Huh?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
"You have to give JWT credit for trying to hang the financi ...
- Apple To Intro IPhone 3G Successor
Marketing Daily, - Monday, June 8, 2009
Apple will introduce the successor to its iPhone 3G on June 1 ...
- Southwest's 'Sr. Destino' Offers Assistance
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
A spokesperson for the Dallas-based airline says the two ads -- o ...
- Partilla Bolts Time Warner, Jumps To Clear Channel
MediaDailyNews, Joe Mandese - Monday, June 8, 2009
In a major shakeup at Time Warner's Global Media Group, John Partil ...
- Neo's Greg Smith: Attribution Can Be A Real Pain In The Ass
Show Daily, Joe Mandese - Tuesday, June 9, 2009
Well, sort of. To prove that point, Neo@Ogilvy’s Greg Smith invoked t ...
- Agency Taps YouTube For Corporate Use
Creative Media Blog, Amy Corr - Monday, June 8, 2009
The majority of ad agency Web sites contain the following components: ...
- Valvoline Offers Engine Guarantees
Marketing Daily, Karl Greenberg - Thursday, June 4, 2009
Valvoline is promoting the offer with TV, radio, print and online ad ...