• Ad Age, Tuesday, June 16, 2009 11:01 AM

Who is the last marketer you'd think would be behind a series of Internet videos http://zack16.com/ that feature a 16-year-old boy who wakes up one morning to find that his "guy parts" have been replaced by "girl parts" while he slept? If you guessed Freud & Gamble, you'd be half right.

The campaign is for P&G's Tampax, although the only reference to the brand so far has been when the unmanned lad, Zack Johnson, has a period during French class and sneaks into the girls' restroom to use a Tampax vending machine; Jack Neff reports. Zack is also tweeting @ZackJohnson16, where he observed Monday that "Watching gyro meat spin on a stick reminded me how things always come back around. Maybe it's a sign my guy parts will return?"

"It's a learning lab out on the net," says a P&G spokesman, who says it's "just playing around with some different ideas. You can tell it's not very heavily branded at all." And, Neff reports, its not heavily watched, either, with only 6,000 views on YouTube for the most popular of the nine episodes as of his deadline.

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