- Tanqueray Is Out With First Global Effort
Marketing Daily, Aaron Baar - Monday, July 6, 2009
One out-of-home execution features the headline: "Keep your tongue guessing," while anoth ...
- Buick Campaign Aims At Younger Crowd
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
One of the in-cinema ads has a cop showing up at ...
- Ancestry.com Campaign Touts 'Discovery'
Marketing Daily, Aaron Baar - Thursday, July 2, 2009
The television ads -- which are targeted at adults 45 and old ...
- Public Says AT&T 'Hands' Most Favorite Ad
MediaDailyNews, - Thursday, July 2, 2009
"Hands," a popular AT&T ad campaign that showcases the company's global wirele ...
- Levi's Fires Off Brand Effort, 'Go Forth'
Marketing Daily, Tanya Gazdik - Wednesday, July 1, 2009
The "Go Forth" mantra will stretch across all key touchpoints for t ...
- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the so ...
- Gillette Goes Global For 'The Moment'
Marketing Daily, Karl Greenberg - Wednesday, July 1, 2009
The company says it has found that one thing men have ...
- Bausch & Lomb Repositions ReNu Products
Marketing Daily, Tanya Gazdik - Tuesday, June 30, 2009
"We intend to rejuvenate the ReNu brand by making it more releva ...
- Hyundai Offers Gas Discounts With Purchase
Marketing Daily, Karl Greenberg - Tuesday, June 30, 2009
The company today launches the program with an integrated ad campaign th ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 1, 2009
Free paint. Colives. Audrina Patridge eats burgers the way all women d ...
- Starbucks Announcing Menu Overhaul With Newspaper Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
Starbucks will announce the largest food launch in its history Wednesday ...
- Travel Experts Laud Current Campaigns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
With the constricted economy forcing consumers to pinch their travel dollars, citie ...
- MasterCard Extends Priceless Campaign To Buying Jeans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
MasterCard is breaking a multichannel, summer time "MasterCard 2009 Break in Yo ...
- Honda Extends 'Dreams' Corporate Effort
Marketing Daily, Karl Greenberg - Monday, June 29, 2009
Barbara Ponce, manager of corporate advertising for Honda, says the automaker ...
- New College Ads Use Humor To Find Students
Marketing Daily, Sarah Mahoney - Monday, June 29, 2009
While marketing efforts in the field have typically been pretty pedestrian, so ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Visa Sponsors Ad-Free Streaming on NBC.com
MediaDailyNews, David Goetzl - Monday, June 29, 2009
Still looking for a lucrative model to monetize online video, NBC h ...
- Look Up! It's A Bird... No, A Zeppelin, Promoting Disney/Pixar Film
Creative Media Blog, Amy Corr - Monday, June 29, 2009
Often the best way to promote a movie or product is t ...
- Bausch & Lomb Launches SofLens Campaign
Marketing Daily, - Friday, June 26, 2009
Bausch & Lomb has initiated a national multimillion-dollar consumer online marketing campai ...
- Discovery's HowStuffWorks.com Launches Campaign
Marketing Daily, - Friday, June 26, 2009
HowStuffWorks.com, a Discovery Communications property, is launching a new ad campaign wi ...
- Dickies Expands Target With New Effort
Marketing Daily, Aaron Baar - Friday, June 26, 2009
The campaign's new tagline, "Wear With Purpose," replaces the previous "Legend ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- UN, Agencies Create 'Hopenhagen' For Climate Change
Marketing Daily, - Tuesday, June 23, 2009
The United Nations wants to boost global awareness of its Climate Chan ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- BBB Takes Slap At Wal-Mart's $700 Claim
Marketing Daily, Sarah Mahoney - Tuesday, June 23, 2009
The Council of Better Business Bureaus wants Wal-Mart Stores to modify so ...
- Going Global: UN Promotes Climate Change Campaign
MediaDailyNews, Erik Sass - Tuesday, June 23, 2009
As the world gears up for a global summit on climate chan ...
- Hyatt Mobilizes Via Microsoft and Verizon
Online Media Daily, Tanya Gazdik - Tuesday, June 23, 2009
Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertisi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 24, 2009
Candy computers. Banana hammocks. Peek-O-Matic iPhone App. Let's launch! ...
- Infiniti Goes Deep With Digital For G Convertible
Marketing Daily, Karl Greenberg - Monday, June 22, 2009
"We have done a lot online, but what this really does ...
- Costa Rica Campaign Aims For Last-Minute Travelers
Marketing Daily, - Friday, June 19, 2009
The Costa Rica Tourist Board has teamed up with its tourism indust ...