- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 18, 2009
Do you have the sexiest mouth in America? Vampires prefer Volvos. Mobi ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled o ...
- MasterCard Gift Finder Launches Integrated Campaign
MediaDailyNews, - Monday, November 16, 2009
MasterCard Worldwide just launched the MasterCard Priceless Gift Finder, an online to ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Fake Newspaper Ads Pulled From Movie Campaign
PolicyBlog, Wendy Davis - Friday, November 13, 2009
Ten years ago a stunt marketing campaign online propelled "The Blair Wit ...
- Welch's Launching Its 'Real. Grape. Goodness' Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
...
- Toyota Taps SUV Roots In New 4Runner Ads
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
Saatchi's Mike McKay says the ads are customized for different outdoor lifesty ...
- Blood Ties: Humor, Individualism Trump Fear
MediaDailyNews, Wendy Melillo - Wednesday, November 11, 2009
The Blood Center of Central Texas has found a novel way ...
- Visa's Global Marketing Honcho Talks About 'Go World' Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 11, 2009
Elaine Wong interviews Kevin Burke, who oversees Visa's global consumer marketing, abo ...
- Ford Drives TV One's 'Unsung' Cross-Platform
MediaDailyNews, David Goetzl - Tuesday, November 10, 2009
Ford has reached a deal with the multiplatform sales arm of ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 11, 2009
T&A promotes Reebok EasyTone. Droid does... bizarre ads. Sony VAIO "feels something ...
- Tecate Laces 'Em Up For Largest-Ever Boxing Promo
Marketing Daily, Karl Greenberg - Tuesday, November 10, 2009
Mexican cerveza Tecate has an ongoing relationship with Golden Boy Promotions arou ...
- Reaching An Audience By Speaking Its Language
Creative Media Blog, Amy Corr - Monday, November 9, 2009
Everyone likes a good mystery, which helps explain why people gravitate towar ...
- Infiniti Celebrates 20th Birthday With Year-end Campaign
Marketing Daily, Karl Greenberg - Friday, November 6, 2009
Luxury auto brand Infiniti is launching a new marketing campaign that celebrat ...
- Carl's, Jr. Ends Anti-Italian Ad Campaign
MediaDailyNews, - Friday, November 6, 2009
The California Italian-American Task Force and the National Italian-American Federation today applaud ...
- Cisco Invests Millions In Grassroots Ad Campaign For Flip Video
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Do You Flip? Cisco wants to know. The company is unveiling ...
- Microsoft Bing Gives WiFi Users Free Search
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Microsoft's Bing and JiWire will announce Monday an advertising campaign that le ...
- P&G Gets Back to Soap Operas For Cheer
Marketing Daily, - Thursday, November 5, 2009
Procter & Gamble is launching a new campaign for Cheer soap, "Bright ...
- Kayak.com's First National Ads Aim To 'Flip' On Awareness
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2009
The Kayak.com travel search engine is hoping to "flip" from a well-ke ...
- JC Penney Promoting Joyful (And Affordable) Giving
Marketing Daily, Aaron Baar - Wednesday, November 4, 2009
It's been said that "it's better to give than receive." JC Penn ...
- New Droid Ad Targets Audience, Not iPhone
MoBlog, Mark Walsh - Thursday, November 5, 2009
Catch Verizon's new commercial for the Droid that began airing in primeti ...
- Holiday Cheer: Major Retailers Launch Cause Initiatives
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2009
Retailers aren't just starting the holiday discounts early this year -- they' ...
- Cross-Media Analytics Can Better Assess Campaigns
MediaDailyNews, John Bauschard - Wednesday, November 4, 2009
With millions -- even tens or hundreds of millions -- at stak ...
- ESPN, Toshiba Collaborate On Cross-Platform Campaign
MediaDailyNews, Fern Siegel - Tuesday, November 3, 2009
Toshiba is kicking off a new multiplatform sponsorship ad campaign on ES ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 4, 2009
Hidden guacamole. Leftover chicken. Identity tracking. Let's launch! ...
- Financial Firm Looks For Fun In The 'Sun Life'
Marketing Daily, Karl Greenberg - Monday, November 2, 2009
Sun Life Financial pokes fun at its relative anonymity among consumers wi ...
- Ebay Moves Into The Real World For Seasonal Promo
Marketing Daily, Aaron Baar - Monday, November 2, 2009
Long the online destination for bargain hunters, eBay is moving from t ...
- Goodby Campaign Reminds Holiday Shoppers To Think Of Ebay
Online Media Daily, Laurie Sullivan - Monday, November 2, 2009
An eBay branding and holiday campaign rolled out Monday to remind consume ...
- Apparel Tags Now Promote Caring For Clothes AND Planet Earth
Creative Media Blog, Amy Corr - Monday, November 2, 2009
Goodwill was looking for a way to increase its yearly donations throu ...
- Sign Spinners Work To Grab Your Attention
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
...