- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 9, 2009
Dish Network isn't afraid to use the "C" word. Lively road kil ...
- Ad Campaign Tries To Elevate 'Made In China' Tag's Cachet
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 8, 2009
...
- Continental Airlines Gives Mobile Thumbs Up
Marketing Daily, Tanya Gazdik - Monday, December 7, 2009
A study showed that the campaign was successful at driving increases acro ...
- Is That A Refrigerator On Your Back? J&R's Promo Odyssey
Creative Media Blog, Amy Corr - Monday, December 7, 2009
J&R Music and Computer World now boasts same-day delivery to consumers livi ...
- Sara Rue, 31, Is New Jenny Craig Celeb Client
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2009
"Jenny Craig has always appealed more to the middle-aged (35-45) housewife crow ...
- Ponder This: LG Warns Teens About Texting
Marketing Daily, Aaron Baar - Thursday, December 3, 2009
James Lipton -- bearded host of Bravo's "Inside the Actor's Studio" ...
- Gap Takes Its Cheer Act On The Road
Marketing Daily, Sarah Mahoney - Wednesday, December 2, 2009
The Gap's Traveling "Cheer" squad -- a dozen professional dancers and drumme ...
- Dockers Backs Khakis In New Global Push
Marketing Daily, - Tuesday, December 1, 2009
Dockers is launching a new global campaign for khakis, "Wear the Pants ...
- Memorex Holiday Campaign Encourages 'WeTime'
Marketing Daily, Aaron Baar - Tuesday, December 1, 2009
The Internet-heavy campaign targets moms who are looking for ways to ke ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, December 2, 2009
Mrs. Claus has needs... on Santa's busiest workday. "Joy Someone." You can ...
- Coca-Cola Embarks On Global Fanta Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 1, 2009
The first global campaign for Coca-Cola's Fanta brand in nearly five yea ...
- Outdoorsy REI Launching First TV Campaign
Marketing Daily, Aaron Baar - Monday, November 30, 2009
One spot depicts two hikers making a meal of peanut butter sandwich ...
- Mercedes-Benz Gives Lesson In Auto-Speak
Creative Media Blog, Amy Corr - Monday, November 30, 2009
Mercedes-Benz spread the word about its smart fortwo car in China ...
- Year-End Sales Events Beckon Buyers
Marketing Daily, Karl Greenberg - Wednesday, November 25, 2009
Kelley Blue Book's latest Market Intelligence survey of in-market new-car shoppers sugges ...
- 'Search' Me: Google Plugs Planning Tools
MediaDailyNews, David Goetzl - Sunday, November 29, 2009
Google has launched a series of 30-second spots on Web video sit ...
- Slow-Pouring, Faster Spending: Heinz Ups Marketing Budget
MediaDailyNews, David Goetzl - Tuesday, November 24, 2009
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup market ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, November 25, 2009
Thanksgiving ads. And caffeine, to cancel the effects of turkey's tryptophan. Let ...
- HomeAway Inks Agreement With Warner Bros.
Marketing Daily, Tanya Gazdik - Monday, November 23, 2009
The campaign will reunite actors Chevy Chase and Beverly D'Angelo to recaptu ...
- ESPN Deportes Pitches Icon Off-Season
MediaDailyNews, David Goetzl - Monday, November 23, 2009
ESPN's Spanish-language network has turned to a Hall of Fame pitcher ...
- DOOH! DROID Does Times Square
Creative Media Blog, Amy Corr - Monday, November 23, 2009
Verizon Wireless took to the streets of New York City -- Tim ...
- Griswolds Will Star In HomeAway Super Bowl Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, November 20, 2009
HomeAway, which operates an international network of Web sites for people w ...
- Virgin Mobile Ads Rely On 'Chatty Cathys'
Marketing Daily, Aaron Baar - Thursday, November 19, 2009
The camera focuses on a young man sitting in a woman's boutiq ...
- Subaru Goes Back To 'Share the Love' Well
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
"If you think about the tone of the message, it was ...
- Market Push: New York Goes 'Extreme Local'
MediaDailyNews, Fern Siegel - Thursday, November 19, 2009
It's not just the network news sites that are going hyper-local. "N ...
- 'I Can't Believe' Launches Musical Extravaganza
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2009
The "Turn the Tub Around" campaign, starring "Will & Grace" actress Meg ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- AT&T Fires A Dud In New Ad
MoBlog, Mark Walsh - Thursday, November 19, 2009
AT&T finally responded in kind to Verizon Wireless's ad campaign comparing t ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- Alltel Turns To Humor For Holiday Spots
Marketing Daily, Aaron Baar - Tuesday, November 17, 2009
"With all that noise around circle plans, we launched one-year service contracts ...