- Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the mo ...
- Samsung's CMO Tells Why Pricey 3-D TVs Sell Well In A Recession
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 10, 2010
Samsung CMO Sue Shim tells Elaine Wong that an economic downturn ...
- Samsung Global Ad Campaign Puts 3-D On Two
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"We took a different approach to communicate our message with consumers," S ...
- Dentsu Creates New Voice For Microsoft at Cannes
MediaDailyNews, - Tuesday, March 9, 2010
Dentsu America will create the new visual voice for Microsoft Advertising indust ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 10, 2010
"Eye Candy." Chandelier streetlights. A chain reaction set to music. Let's lau ...
- Lexus Marketing VP Discusses Google TV Buy
Marketing Daily, Karl Greenberg - Monday, March 8, 2010
Besides running in rotation on prime time with a heavy buy ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- Ads Target Tech-Savvy Gamers With Hidden Creative
Creative Media Blog, Amy Corr - Monday, March 8, 2010
I'm sometimes fluent in tech-speak, so I'm quasi-familiar with the term sour ...
- Lexus Touts Hybrids in New Ad Campaign
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
The ad will run during prime time on network television and cabl ...
- Mercedes To Intro Hybrid During Oscars
Marketing Daily, Karl Greenberg - Friday, March 5, 2010
"We wanted a significant platform for our sustainability story, but it's n ...
- Volvo Effort Seeks Higher Perch For S60 Sedan
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
John Maloney, VP marketing communications for Volvo, tells Marketing Daily the compa ...
- New Depend Line Acts More Like Underwear
Marketing Daily, Karl Greenberg - Wednesday, March 3, 2010
The campaign comprises TV, print, digital and grassroots efforts, with the messa ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...
- Abbott's EAS Goes Mainstream For Muscles
Marketing Daily, - Tuesday, March 2, 2010
Abbott's EAS brand, normally associated with muscle-building, will launch a multi-tiered advertisi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 3, 2010
Steve Jobs takes my advice. Tropicana provides Vitamin D in many way ...
- Who's At The Door? Blu Dot, Coming To Discuss That Chair You Took.
Creative Media Blog, Amy Corr - Monday, March 1, 2010
Picture it: You're walking through Manhattan and you pass a discarded moder ...