- Mobile TV Watchers Drink In 'Buzzed' PSA
MediaDailyNews, Wayne Friedman - Monday, April 12, 2010
TV stations are moving ahead with more mobile TV test efforts. T ...
- Correction: Bacardi Markets To Adults
MediaDailyNews, - Monday, April 12, 2010
An April 9 Media Daily News article titled "NBA, Bacardi Toast ...
- Steaz Teas Targets Bloggers For Awareness Campaign
Creative Media Blog, Amy Corr - Monday, April 12, 2010
Small budgets have yielded hefty payoffs lately for brands embracing the pow ...
- Startup To Unveil Animation Ad Overlay For Still Photos And Images
Online Media Daily, Laurie Sullivan - Monday, April 12, 2010
Image Space Media will introduce an ad format next month to provi ...
- AT&T Rebranding As Lifestyle Company In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
AT&T hopes to change direction in an ambitious new rebranding campaign, "Rethi ...
- Animal Planet Makes 'Human' Pitch
MediaDailyNews, Wayne Friedman - Thursday, April 8, 2010
Putting more of a human spin on its programming, Animal Planet ...
- AT&T Image Campaign Accentuates the Positive, Not Products
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 8, 2010
...
- Beam Global's Effen Vodka Gets Provocative
Marketing Daily, Karlene Lukovitz - Wednesday, April 7, 2010
The tongue-in-cheek campaign plays on the name for decidedly suggestive, risqué effec ...
- N.Y. Marathon Effort Runs For The Money
Marketing Daily, Karl Greenberg - Wednesday, April 7, 2010
The new campaign with a new tag-line, "I'm in. We're in," launch ...
- Keystone Light Smoothes Out Its Message
Marketing Daily, Aaron Baar - Wednesday, April 7, 2010
In addition to the television commercials, which will run on male-oriented programmi ...
- National Car Rental Seeks To Elevate Brand
Marketing Daily, Tanya Gazdik - Wednesday, April 7, 2010
"Under new ownership for nearly three years now, the National brand ...
- 'Turf' Tough: Women's Soccer Kicks Off Ad Campaign
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
The Women's Professional Soccer league is kicking traditional marketing and going guerrill ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Women's Pro Soccer Launches Campaign
Marketing Daily, - Tuesday, April 6, 2010
The campaign, via Pereira & O'Dell, also includes TV, social media, o ...
- Ace Hardware Unleashes 'I Will' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, April 6, 2010
"The goal of the campaign is to change consumer behavior and g ...
- Mutual Of Omaha Kicks Off 'Aha' Moment Tour
Marketing Daily, Tanya Gazdik - Tuesday, April 6, 2010
Social media and PR are being used to promote the tour, sa ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, April 7, 2010
Love your Bundle. Drink your milk products. Throw a no-mess virtual pi ...
- Get Ready For Subway's Breakfast Blitz
Marketing Daily, Aaron Baar - Monday, April 5, 2010
"We're using some of the marketing equities we've developed to show we' ...
- New York City Flies High With American
Marketing Daily, Fern Siegel - Tuesday, April 6, 2010
American Airlines has reached an $8 million, two-year agreement with New Yo ...
- New York Flies High With American
MediaDailyNews, Fern Siegel - Monday, April 5, 2010
American Airlines has reached an $8 million, two-year agreement with New Yo ...
- Think Before You Buy
Creative Media Blog, Amy Corr - Monday, April 5, 2010
Would you purchase beachfront property without the beach? Better yet, would y ...
- A Bladder Campaign Uses Lighter Language
Around the Net In Brand Marketing, Thom Forbes - Friday, April 2, 2010
...
- Coffee-Mate Stresses Flavors In New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 1, 2010
Creative appeals to consumers' individuality, positioning Coffee-mate as another way that th ...